New advertising campaigns for women: Break or more of the same?

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dc.contributor.authorBrunelli, Anna Flora [UNESP]
dc.contributor.authorFossey, Marcela Franco
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)
dc.contributor.institutionUniversidade Estadual de Campinas (UNICAMP)
dc.date.accessioned2022-04-30T12:56:14Z
dc.date.available2022-04-30T12:56:14Z
dc.date.issued2018-01-01
dc.description.abstractThis paper analyzes a recent advertising piece targeted on women seeking to verify how the dialogue with the discourse against the beauty imperative is established. To this end, an interdisciplinary point of view is adopted, in which we assume the theoretical framework of French Discourse Analysis, and certain Social Psychology postulates about stereotypes, especially those of gender. With the analysis, the main goal was to verify, considering the image of women that emerges in the campaign, how a certain memory is mobilized for the interpretation of the advertising slogan and to what extent it is possible to assert that this piece stablish a rupture with the discourse that put a high value on the beauty imperative.en
dc.description.affiliationDepartamento de Estudos Linguísticos e Literários Universidade Estadual Paulista
dc.description.affiliationDepartamento de Linguística Aplicada Universidade Estadual de Campinas
dc.description.affiliationUnespDepartamento de Estudos Linguísticos e Literários Universidade Estadual Paulista
dc.format.extent452-466
dc.identifier.citationDiscurso y Sociedad, v. 12, n. 3, p. 452-466, 2018.
dc.identifier.issn1887-4606
dc.identifier.scopus2-s2.0-85055694875
dc.identifier.urihttp://hdl.handle.net/11449/232808
dc.language.isopor
dc.relation.ispartofDiscurso y Sociedad
dc.sourceScopus
dc.subjectAdvertising discourse
dc.subjectBeauty imperative
dc.subjectMemory
dc.subjectStereotypes
dc.titleNew advertising campaigns for women: Break or more of the same?en
dc.titleNovas campanhas publicitárias para mulheres: Ruptura ou mais do mesmo?pt
dc.typeArtigo

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Artigos - Estudos Linguísticos e Literários - IBILCE