Integration in new product development: Case study in a large Brazilian high-technology company

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dc.contributor.authorJugend, Daniel [UNESP]
dc.contributor.authorda Silva, Sérgio Luis
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.contributor.institutionUniversidade Federal de São Carlos (UFSCar)
dc.date.accessioned2014-05-27T11:26:27Z
dc.date.available2014-05-27T11:26:27Z
dc.date.issued2012-04-23
dc.description.abstractProficiency in management activities undertaken in product development processes is regarded as a key competitive advantage for companies, particularly for high-tech industrial firms, which benefit from the important competitiveness factor of launching products with a differentiated technological content. This paper's objective was to identify, through case study, practices for integration between the roles of R & D with others involved in product development in a large Brazilian company of industrial automation. The results suggest some management practices to improve the integration in new products development, such as the use of employees from marketing with knowledge and experience previously gained from R & D activities and uses the heavyweight product manager to solve synchronization problems between product and technology development. © Universidad Alberto Hurtado, Facultad de Economía y Negocios.en
dc.description.affiliationDepartment of Production Engineering Universidade Estadual Paulista (Unesp), Av. Eng. Luiz Edmundo Carrijo Coube 14-01, Bauru - SP
dc.description.affiliationDepartment of Information Sciences Federal University of Sao Carlos (UFSCar), Rod.Washington Luiz, km 235, 13565-905 - São Carlos SP
dc.description.affiliationUnespDepartment of Production Engineering Universidade Estadual Paulista (Unesp), Av. Eng. Luiz Edmundo Carrijo Coube 14-01, Bauru - SP
dc.format.extent52-63
dc.identifierhttp://www.redalyc.org/articulo.oa?id=84724102004
dc.identifier.citationJournal of Technology Management and Innovation, v. 7, n. 1, p. 52-63, 2012.
dc.identifier.file2-s2.0-84859855360.pdf
dc.identifier.issn0718-2724
dc.identifier.lattes2068042414626399
dc.identifier.scopus2-s2.0-84859855360
dc.identifier.urihttp://hdl.handle.net/11449/73292
dc.language.isoeng
dc.relation.ispartofJournal of Technology Management and Innovation
dc.relation.ispartofsjr0,271
dc.rights.accessRightsAcesso aberto
dc.sourceScopus
dc.subjectBrazilian high-technology company
dc.subjectIntegration
dc.subjectNew product development
dc.subjectTechnology management
dc.titleIntegration in new product development: Case study in a large Brazilian high-technology companyen
dc.typeArtigo
dcterms.licensehttp://www.scielo.cl/revistas/jotmi/paboutj.htm
unesp.author.lattes2068042414626399
unesp.campusUniversidade Estadual Paulista (Unesp), Faculdade de Engenharia, Baurupt

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Artigos - Engenharia de Produção - FEB