Empresariado industrial e desenvolvimento socioeconômico: estudo do discurso do empresariado calçadista paulista frente ao mundo globalizado (1995-2010)
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Data
2014-07-07
Autores
Guaraldo, Paula D'Andrea [UNESP]
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Universidade Estadual Paulista (Unesp)
Resumo
A tese teve como objetivo desenvolver um estudo sobre a fração da classe empresarial brasileira composta pelo empresariado industrial calçadista. A proposta foi conhecer o discurso do empresariado calçadista paulista dos polos produtores calçadistas de Franca, Birigui e Jaú, frente às questões ligadas ao desenvolvimento econômico no contexto globalizado em que se encontra, por meio da análise de suas manifestações públicas em veículos de comunicação voltados ao empresariado nacional sobre o período dos governos de Fernando Henrique Cardoso e Lula, entre 1995 e 2010, e de entrevistas. O foco central foi o desenvolvimento de análises de sua opinião em face das políticas sociais e econômicas, principais aspectos apontados pelo empresariado calçadista para explicar o seu declínio em termos de inovação e competitividade. Ao apreender o discurso de tal empresariado, verificamos seu distanciamento do pensamento do empresariado industrial brasileiro por diferentes motivos, dentre os quais estão a crítica pouco realista que fazem acerca da abertura ou quanto à política industrial dos governos estudados; as significativas deficiências para se manter na pauta das exportações frente às exigências do mercado mundial; a gestão significativamente precária das indústrias calçadistas, faltando claramente a inovação e evolução dos próprios conceitos, dentre outros. Pelo que se pode observar, há muito de “ingenuidade” e “fantasia” na fala dos empresários, mesmo entre as lideranças do setor, o que certamente se dá em razão de seu perfil sociocultural. Em contrapartida, observamos que o empresariado calçadista tem adotado ações reativas e adaptativas como resposta aos desafios que o desenvolvimento e a formação da sociedade de massa colocam. É perceptível que estes empresários não embasam suas ações em estratégias. Em muitos casos só conseguimos identificar táticas e reações adaptativas ...
The thesis aimed to develop a study about the fraction of the Brazilian business class composed by the footwear industrial businessmen. The proposal was to understand the speech of businessmen footwear from São Paulo state, from footwear producers poles - Franca, Birigui and Jaú -, compared to development issues in the globalized context in which it finds itself, through the analysis of their public demonstrations in the media aimed at entrepreneurs on the period of the national governments of Fernando Henrique Cardoso and Lula, between 1995 and 2010, and interviews. The central focus was the development of analyzes of their opinion in face of social and economic policies, key issues identified by the footwear business community to explain their decline in terms of innovation and competitiveness. By capturing the speech of such entrepreneurs, track their distance from the thoughts of the Brazilian industrial businessmen for various reasons, among which are critical to make unrealistic about opening or as to the industrial policy of the governments studied; significant deficiencies to remain in the export issues in demands of the world market; significantly to poor management of footwear industries, clearly missing the innovation and evolution of the concepts themselves, among others. From what we can see, there is plenty of “naivety” and “fantasy” in entrepreneurs’ speech, even among the leaders in the industry, which certainly takes place due to its socio-cultural profile. In contrast, we observed that the footwear business community has adopted reactive and adaptive actions in response to the challenges that the development and training of mass society place. It is noticeable that these entrepreneurs do not underpin their actions on strategies. In many cases we could only identify tactics and adaptive reactions to positive conditions or hardships presented by the market and the ...
The thesis aimed to develop a study about the fraction of the Brazilian business class composed by the footwear industrial businessmen. The proposal was to understand the speech of businessmen footwear from São Paulo state, from footwear producers poles - Franca, Birigui and Jaú -, compared to development issues in the globalized context in which it finds itself, through the analysis of their public demonstrations in the media aimed at entrepreneurs on the period of the national governments of Fernando Henrique Cardoso and Lula, between 1995 and 2010, and interviews. The central focus was the development of analyzes of their opinion in face of social and economic policies, key issues identified by the footwear business community to explain their decline in terms of innovation and competitiveness. By capturing the speech of such entrepreneurs, track their distance from the thoughts of the Brazilian industrial businessmen for various reasons, among which are critical to make unrealistic about opening or as to the industrial policy of the governments studied; significant deficiencies to remain in the export issues in demands of the world market; significantly to poor management of footwear industries, clearly missing the innovation and evolution of the concepts themselves, among others. From what we can see, there is plenty of “naivety” and “fantasy” in entrepreneurs’ speech, even among the leaders in the industry, which certainly takes place due to its socio-cultural profile. In contrast, we observed that the footwear business community has adopted reactive and adaptive actions in response to the challenges that the development and training of mass society place. It is noticeable that these entrepreneurs do not underpin their actions on strategies. In many cases we could only identify tactics and adaptive reactions to positive conditions or hardships presented by the market and the ...
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Palavras-chave
Globalização, Empresarios, Discursos, alocuções, etc, Desenvolvimento econômico, Economic development
Como citar
GUARALDO, Paula D'Andrea. Empresariado industrial e desenvolvimento socioeconômico: estudo do discurso do empresariado calçadista paulista frente ao mundo globalizado (1995-2010). 2014. 379 f. Tese (doutorado) - Universidade Estadual Paulista Júlio de Mesquita Filho, Faculdade de Ciencias e Letras (Campus de Araraquara), 2014.