Online Shopping Websites: An Evaluation of User Experience and Interface Ergonomic Criteria from the Perspective of Older Users

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Data

2014-01-01

Autores

Fernandes, Fabiane Rodriguez [UNESP]
Paschoarelli, Luis Carlos [UNESP]

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Editor

Springer

Resumo

This paper presents a user experience evaluation of two online shopping websites from the perspective of older users (those aged 50 and older). Two online shopping websites were evaluated using methodological procedures established in prior research [1]. The methodology consists of four steps: (1) heuristic interface evaluation using an ergonomic criteria checklist, (2) online identification and experience questionnaire, (3) evaluation of user experience and interface interaction, and (4) satisfaction questionnaire. Results of the study revealed the analyzed websites are not suitable for older users, who find it difficult to interact with these interfaces.

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Palavras-chave

Design, user experience, usability, e-commerce, older users

Como citar

Design, User Experience, And Usability: User Experience Design For Diverse Interaction Platforms And Environments, Pt Ii. Berlin: Springer-verlag Berlin, v. 8518, p. 104-115, 2014.