O mosaico das identificações juvenis via consumo: um estudo de antropologia urbana em um shopping de Ribeirão Preto/SP
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Data
2017-03-23
Autores
Petenussi, Felipe Roberto [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
A presente pesquisa nasceu da intenção de compreender como o consumo - enquanto um mediador simbólico – se relaciona com a construção das identificações no universo juvenil. Para além da visão utilitarista, a abordagem antropológica entende consumo como processo ritual capaz de dar sentido à vida e marcar os significados. Ativo e presente no cotidiano, o consumo ocupa um papel central como estruturador/estruturante de valores simbólicos que constrói e manipula identidades e regula relações sociais. Ademais, as coisas, que classificam outras coisas e, assim, classificam as pessoas, são tidas dentro da esfera do consumo, como possibilitadoras de trocas no âmbito simbólico. O trabalho desenvolvido ao longo do mestrado foi realizado na cidade de Ribeirão Preto - SP – Brasil. Após a realização de uma sondagem inicial, por meio da aplicação de questionário entre jovens, estes passaram a ser observados em um Shopping localizado na região central da referida cidade em diferentes momentos. Como principal objetivo, a pesquisa buscou identificar as práticas, hábitos e bens de consumo que atuam como mediadores de relações sociais, sobretudo as voltadas para os processos de construção das identificações por parte dos jovens. Além disso, a própria noção de juventude foi explorada por meio da forma como está presente entre os diversos atores sociais, nos dispositivos midiáticos e no imaginário social. Todavia, na imperatividade do extraordinário presente no campo, novas perspectivas e questões emergiram acerca das relações tecidas pelos jovens e da forma como estes interagem e ocupam um espaço peculiar da cidade: o shopping. Por fim, a própria antropologia - seus métodos, alcance e limites – foi objeto de reflexão ao longo do trajeto intelectual desenvolvido neste trabalho. Sendo assim, foi realizado um trabalho de fora para dentro, na abordagem das questões referentes as peculiaridades do tema em questão e, também, de dentro para fora, no sentido das reflexões que emergiram na pesquisa que abrangem temas gerais das ciências humanas.
The present research was born from the intention to comprehend how the consumption - as a symbolic mediator - relates with the construction of the identifications in the juvenile universe. Beyond an utilitarian vision, the anthropological approach understands the consumption as a ritual process capable of giving meaning to life and to mark significances. Active and present in everyday life, consumption occupies the central role as a structurer/structurant of symbolic values that builds and manipulates identities and regulates social relations. Moreover, the things, that classifies other things, and, therefore, classifies people, are viewed inside the consumption sphere as enablers of exchanges in a symbolic scope. The work developed over the master’s thesis was conducted in the city of Ribeirão Preto - SP - Brazil. After the realization of an initial survey through the application of questionnaire amongst the youngers, these started to be observed in a shopping mall located in the central region of the referred city in different moments. As the main objective, the research seeked to identify the practices, habits and consumer goods that function like mediators of social relations, especially of those that are oriented to the processes of the construction of the identifications by the youngers. In addition, the notion of youth itself was explored by the way it is present among the diversity of social actors, in the mediatic devices and in the social imagery. However, in the imperative of the extraordinary present in field, new perspectives and issues emerged about the woven relations of the youngers and the ways they interact and occupy a peculiar place of the city: the shopping mall. Finally, the anthropology itself - it’s methodes, reach and limits - was the object of reflection throughout a long intellectual journey developed in this work. Therefore, a work from the ‘outside in’ was realized in the approach of the issues related to the peculiarities of the theme in question and there was, also, an ‘inside out’ work in the sense of the reflections the emerged in the research that embraces general themes of the human sciences.
The present research was born from the intention to comprehend how the consumption - as a symbolic mediator - relates with the construction of the identifications in the juvenile universe. Beyond an utilitarian vision, the anthropological approach understands the consumption as a ritual process capable of giving meaning to life and to mark significances. Active and present in everyday life, consumption occupies the central role as a structurer/structurant of symbolic values that builds and manipulates identities and regulates social relations. Moreover, the things, that classifies other things, and, therefore, classifies people, are viewed inside the consumption sphere as enablers of exchanges in a symbolic scope. The work developed over the master’s thesis was conducted in the city of Ribeirão Preto - SP - Brazil. After the realization of an initial survey through the application of questionnaire amongst the youngers, these started to be observed in a shopping mall located in the central region of the referred city in different moments. As the main objective, the research seeked to identify the practices, habits and consumer goods that function like mediators of social relations, especially of those that are oriented to the processes of the construction of the identifications by the youngers. In addition, the notion of youth itself was explored by the way it is present among the diversity of social actors, in the mediatic devices and in the social imagery. However, in the imperative of the extraordinary present in field, new perspectives and issues emerged about the woven relations of the youngers and the ways they interact and occupy a peculiar place of the city: the shopping mall. Finally, the anthropology itself - it’s methodes, reach and limits - was the object of reflection throughout a long intellectual journey developed in this work. Therefore, a work from the ‘outside in’ was realized in the approach of the issues related to the peculiarities of the theme in question and there was, also, an ‘inside out’ work in the sense of the reflections the emerged in the research that embraces general themes of the human sciences.
Descrição
Palavras-chave
Jovens, Consumo, Shopping center, Identificações, Mídia, Sociabilidade, Ribeirão Preto/SP, Antropologia urbana, Antropologia do consumo