Análise multicritério de indicadores da logística reversa na indústria de calçados de Juazeiro do Norte
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Data
2017-07-07
Autores
Guimarães, José Leonardo da Silveira [UNESP]
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Universidade Estadual Paulista (Unesp)
Resumo
Aspectos econômicos, legais, ambientais e sociais tornam a Logística Reversa (LR) um assunto de destaque nos meios empresarial e acadêmico, considerando que sua função é a gestão dos processos de retorno de materiais, para tornar viável o reaproveitamento ou destino final adequado. Tendo em vista a movimentação de materiais existente nas redes logísticas existentes em clusters industriais, verifica-se na literatura a falta de estudos específicos referentes às operações de retorno associadas à LR. Por outro lado, os clusters industriais possuem reconhecida importância para economias regionais, por meio do fortalecimento de pequenas e médias empresas. Neste sentido, este trabalho teve por objetivo avaliar as atividades relacionadas à LR no cluster industrial calçadista de Juazeiro do Norte - CE, buscando identificar particularidades estruturais e gerenciais. Essas particularidades estão relacionadas a diversos fatores, e, além dos já citados, também são determinantes o tipo de produto e seus materiais constituintes, relações com stakeholders, tecnologia entre outros. O estudo foi desenvolvido por meio de pesquisa exploratória utilizando o método de estudo de caso, incluindo entrevistas e observações diretas. A análise foi feita utilizando um modelo de tomada de decisão multicritério que aplica o Analytic Network Process (ANP) e o Balanced Scorecard (BSC) para avaliar aspectos gerenciais estratégicos da LR. Utilizando-se a teoria da compatibilidade para quantificar o nível de similaridade entre vetores de decisão, os resultados obtidos foram comparados com respeito às diferenças entre unidades de estudo, assim como em relação aos dados mais gerais da indústria brasileira. Como resultados, identificou-se que as atividades da LR no cluster em foco são fortemente influenciadas pelas características do produto, por aspectos relacionados às aglomerações produtivas, no que se refere à economia e competitividade, assim como às diferenças existentes na gestão das empresas.
Economic, legal, environmental and social aspects turn Reverse Logistics (RL) an important subject in business and academic circles, considering that its function is managing processes of return of materials, to make feasible the reutilization or proper disposal. Taking into account the flow of materials in supply chain existing in industrial clusters, it is verified lack of specific studies regarding return operations associated with LR. On the other hand, industrial clusters are very important for regional economies, through strengthening of small and medium enterprises. In this sense, this work aims to evaluate the activities related to RL in the footwear industrial cluster of Juazeiro do Norte city, Ceará state, seeking to identify structural and managerial particularities. These particularities are related to several factors, and, in addition to those already mentioned, are also determinants the type of product and its constituent materials, relations with stakeholders, technology, and others. The study was developed through exploratory research using the case study method, including interviews and direct observations. In the analysis, was used a multicriteria decision-making model that applies the Analytic Network Process (ANP) and the Balanced Scorecard (BSC) to evaluate strategic managerial aspects of LR. Using the theory of compatibility to quantify the level of similarity between decision vectors, the results obtained were compared with respect to the differences between study units, as well as in relation to the more general data of the Brazilian industry. As a result, it was identified that the activities of LR in the cluster in focus are strongly influenced by the characteristics of the product, aspects related to productive agglomerations respect to economy and competitiveness, as well as differences in management of the companies.
Economic, legal, environmental and social aspects turn Reverse Logistics (RL) an important subject in business and academic circles, considering that its function is managing processes of return of materials, to make feasible the reutilization or proper disposal. Taking into account the flow of materials in supply chain existing in industrial clusters, it is verified lack of specific studies regarding return operations associated with LR. On the other hand, industrial clusters are very important for regional economies, through strengthening of small and medium enterprises. In this sense, this work aims to evaluate the activities related to RL in the footwear industrial cluster of Juazeiro do Norte city, Ceará state, seeking to identify structural and managerial particularities. These particularities are related to several factors, and, in addition to those already mentioned, are also determinants the type of product and its constituent materials, relations with stakeholders, technology, and others. The study was developed through exploratory research using the case study method, including interviews and direct observations. In the analysis, was used a multicriteria decision-making model that applies the Analytic Network Process (ANP) and the Balanced Scorecard (BSC) to evaluate strategic managerial aspects of LR. Using the theory of compatibility to quantify the level of similarity between decision vectors, the results obtained were compared with respect to the differences between study units, as well as in relation to the more general data of the Brazilian industry. As a result, it was identified that the activities of LR in the cluster in focus are strongly influenced by the characteristics of the product, aspects related to productive agglomerations respect to economy and competitiveness, as well as differences in management of the companies.
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Palavras-chave
Logística reversa, Indústria calçadista, Cluster industrial, Tomada de decisão com múltiplos critérios, Reverse logistics, Footwear industry, Industrial cluster, Multiple Criteria Decision Making (MCDM)