Cafeterias: os novos e renovados objetos geográficos da cidade de São Paulo
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Data
2017-12-13
Autores
Domingos, Delcio Fernandes
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
O estudo sobre a formação socioespacial de São Paulo permite identificar que o café possui estreita relação com a cidade. Desde o fim do século XIX até os dias atuais, apresenta os instrumentos efetivos da mundialização no conjunto dos objetos geográficos ligados ao processo de urbanização. Entre o fim do século XIX e a década de 1930, o nexo do café com a cidade de São Paulo foi o da implantação da infraestrutura e do urbanismo. O espaço de consumo de café era incipiente, tendo em vista um produto de luxo consumido, principalmente, pela elite paulistana. No período de 1930 a 1970, o nexo do café com a cidade de São Paulo foi o da industrialização, que reforçou a urbanização/metropolização do território. O espaço de consumo de café se expandiu e se consolidou, entre outros fatores, pela atuação das empresas de torrefação e moagem e também pelos incentivos e regulações estatais. O café deixou de ser um produto de luxo e passou a ser consumido por grande parte da população. Por fim, no atual período da formação socioespacial de São Paulo, o nexo do café com a cidade é o da contribuição efetiva para a dinâmica da metrópole informacional a partir do consumo nas cafeterias. A partir da ambiência e do design, dos serviços e cafés especiais e da seletividade no espaço, as cafeterias atuam no sistema de objetos e condicionam a dinâmica da vida na cidade de São Paulo.
The study on socio-spatial formation of São Paulo allows us to identify that coffee has a close relationship with the city. Since the end of the 19th century to the present day, coffee has become an effective instrument of globalization in conjunction with geographical objects linked to the process of urbanization. Between the end of the 19th century and 1930 the relation between the coffee and the city of São Paulo was the implantation of infrastructure and urbanism. The coffee consumption was growing rapidly, considering it was a luxury product, consumed mainly by the elite of São Paulo. From 1930 to 1970 the relation between coffee and the city of São Paulo was that of industrialization, which strengthened the urbanization/metropolization of the city. The coffee consumption space expanded and consolidated among other factors as a result of roasting and milling companies and also by incentives and state regulations. Coffee is no longer a luxury product, it is now consumed by a large part of the population. In the current period of socio-spatial formation in São Paulo, the relation between coffee and the city is the contribution to the dynamic of the informational Metropolis' consumption in coffee shops. From the ambience and design, over service and speciality in diverse coffee to different locations; the coffee shops act in the system of objects and govern the dynamics of every day life in São Paulo.
The study on socio-spatial formation of São Paulo allows us to identify that coffee has a close relationship with the city. Since the end of the 19th century to the present day, coffee has become an effective instrument of globalization in conjunction with geographical objects linked to the process of urbanization. Between the end of the 19th century and 1930 the relation between the coffee and the city of São Paulo was the implantation of infrastructure and urbanism. The coffee consumption was growing rapidly, considering it was a luxury product, consumed mainly by the elite of São Paulo. From 1930 to 1970 the relation between coffee and the city of São Paulo was that of industrialization, which strengthened the urbanization/metropolization of the city. The coffee consumption space expanded and consolidated among other factors as a result of roasting and milling companies and also by incentives and state regulations. Coffee is no longer a luxury product, it is now consumed by a large part of the population. In the current period of socio-spatial formation in São Paulo, the relation between coffee and the city is the contribution to the dynamic of the informational Metropolis' consumption in coffee shops. From the ambience and design, over service and speciality in diverse coffee to different locations; the coffee shops act in the system of objects and govern the dynamics of every day life in São Paulo.
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Palavras-chave
Formação socioespacial, Metrópole informacional, São Paulo, Café, Cafeterias, Social-spatial formation, Informational metropolis, Coffee, Coffee shops, Metrópole