A interatividade do canal de retorno no SBTVD com o uso do sinal 2G
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Data
2018-03-28
Autores
Azevedo, Fábio Henrique de
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
No Brasil a televisão (TV) de sinal aberto, apesar da sua grande abrangência, vem perdendo espaço para a televisão a cabo e para a internet com conteúdo via fluxo de mídia (streaming). Apesar dos atuais aparelhos de TV serem hoje denominados televisores inteligentes (SmartTV) eles são, na realidade, uma combinação de TV com internet, dependendo de conexão à rede de banda larga e aplicativos de redes sociais para oferecer interatividade na programação de TV aberta. Essa necessidade de outro dispositivo (smartphone, tablet etc.) faz com que as pessoas percam o interesse e deixem de assistir à televisão, pois se distraem com a variedade de funções que tais equipamentos possuem (e-mail, sites de notícias, dentre outros). Os fabricantes de televisores estão aprimorando a qualidade de imagens e sons dos atuais aparelhos de TV e vendem a sensação de se estar dentro dos programas veiculados. Porém, falta ainda um último passo nessa percepção que é o da interação entre os dois lados da tela. O objetivo desta pesquisa foi propor uma solução ao telespectador, trazendo de volta a simplicidade de assistir à televisão, mas com a capacidade de interação já oferecida em alguns programas televisivos através do uso do controle remoto. Portanto, nesta pesquisa técnico-científica propôs-se um novo método para a interatividade televisiva, utilizando a interatividade do canal de retorno ao Sistema Brasileiro de Televisão Digital: com o uso de um cartão inteligente de telefones celulares de tecnologia GSM (cartão SIM) e dos sinais de telecomunicação utilizados no país, buscou-se oferecer uma alternativa para solucionar o problema de interatividade do canal de retorno sem o uso da internet e suas mídias sociais. Como resultado prático deste projeto, é relatado neste relatório técnico-científico o Pedido Nacional de Invenção, o Modelo de Utilidade, o Certificado de Adição de Invenção e entrada na fase nacional do PCT do Instituto Nacional da Propriedade Industrial – INPI para o registro de patente do cartão inteligente.
Despite its massive scope, the market share for analogue TV in Brazil has been decreasing; cable TV and streaming are taking over. Although TV sets are presently referred to as "intelligent devices" (Smart TV), in fact they blend TV programming and internet, thus needing connection with broadband network and social network applications in order to offer interactivity for analogue TV programming. The need for additional equipment (such as a smartphone or a tablet computer) induces viewers not to watch television; for they get distracted by the diversity of options such devices present (email, news websites, etc.). TV set manufacturers are currently improving the quality of its image and sound, making one feel they are within the show; however there is one step missing in this perception: the intercommunication between the two sides of the screen. This study proposes solutions to the viewer, retrieving that feeling of simplicity inherent to watching TV but with the existing interaction offered in some programs by means of the remote control. Therefore, this technical and scientific study introduces a new method of TV interactivity, employing the return channel interactivity to the Brazilian Digital Television System with the SIM card (intelligent card for GSMtechnology cell phones) and the telecommunication signals used in Brazil. This feature may promote a problem-solving alternative concerning the return channel interactivity, without the internet and its social media, however. As a practical result, the National Patent Application, the Utility Model, the Certificate of Addition to Invention and the entry in the national phase of the PCT at the National Institute of Industrial Property (INPI) are here reported, so that the patent to the intelligent card can be registered.
Despite its massive scope, the market share for analogue TV in Brazil has been decreasing; cable TV and streaming are taking over. Although TV sets are presently referred to as "intelligent devices" (Smart TV), in fact they blend TV programming and internet, thus needing connection with broadband network and social network applications in order to offer interactivity for analogue TV programming. The need for additional equipment (such as a smartphone or a tablet computer) induces viewers not to watch television; for they get distracted by the diversity of options such devices present (email, news websites, etc.). TV set manufacturers are currently improving the quality of its image and sound, making one feel they are within the show; however there is one step missing in this perception: the intercommunication between the two sides of the screen. This study proposes solutions to the viewer, retrieving that feeling of simplicity inherent to watching TV but with the existing interaction offered in some programs by means of the remote control. Therefore, this technical and scientific study introduces a new method of TV interactivity, employing the return channel interactivity to the Brazilian Digital Television System with the SIM card (intelligent card for GSMtechnology cell phones) and the telecommunication signals used in Brazil. This feature may promote a problem-solving alternative concerning the return channel interactivity, without the internet and its social media, however. As a practical result, the National Patent Application, the Utility Model, the Certificate of Addition to Invention and the entry in the national phase of the PCT at the National Institute of Industrial Property (INPI) are here reported, so that the patent to the intelligent card can be registered.
Descrição
Palavras-chave
SBTVD, Televisão digital, Canal de retorno, Interatividade, 2G, Cartão SIM, ISDB-Tb (SBTVD), Digital television, Return channel, Interactivity, SIM card