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dc.contributor.authorSilva, J. C R P [UNESP]
dc.contributor.authorPaschoarelli, L. C. [UNESP]
dc.contributor.authorSilva, J. C P [UNESP]
dc.contributor.authorFriso, V. R. [UNESP]
dc.date.accessioned2018-12-11T16:45:37Z
dc.date.available2018-12-11T16:45:37Z
dc.date.issued2015-01-01
dc.identifierhttp://dx.doi.org/10.1016/j.promfg.2015.07.439
dc.identifier.citationProcedia Manufacturing, v. 3, p. 4400-4406.
dc.identifier.issn2351-9789
dc.identifier.urihttp://hdl.handle.net/11449/169381
dc.description.abstractMankind uses symbols to communicate since prehistoric times. Over time these symbols become more complex and contain a denser message. The apex of contemporary times is the brands that use institutional symbol or graphic language to get their message across. The lack of concern about how this is being applied has caused visual discomfort, which is called visual noise. Ergonomics informational enables a division of the aspects that add the message symbol, facilitating a deeper analysis of the quality of the message to which you want to pass to the user of this brand. Thus providing the methods for professionals confirm that the message contained in the symbol is high quality.en
dc.format.extent4400-4406
dc.language.isoeng
dc.relation.ispartofProcedia Manufacturing
dc.sourceScopus
dc.subjectBrands
dc.subjectGraphic design
dc.subjectInformational ergonomics
dc.subjectSymbols
dc.titleInformational Ergonomics: A Study on How Symbols are Used in Graphic Marksen
dc.typeArtigo
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)
dc.description.affiliationUNESP - University Estadual Paulista Av. Eng. Luiz E. C. Coube 14-01 17033-360 Bauru São Paulo
dc.description.affiliationUnespUNESP - University Estadual Paulista Av. Eng. Luiz E. C. Coube 14-01 17033-360 Bauru São Paulo
dc.identifier.doi10.1016/j.promfg.2015.07.439
dc.rights.accessRightsAcesso restrito
dc.identifier.scopus2-s2.0-85009982269
dc.relation.ispartofsjr0,201
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