CANCER CURE ON TV: THE SYNTHETIC PHOSPHOETHANOLAMINE CONTROVERSY IN BRAZILIAN TELEVISION PROGRAMS

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Data

2019-01-01

Autores

Bastos, Aline
Pontalti Monari, Ana Carolina [UNESP]

Título da Revista

ISSN da Revista

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Editor

Univ Frontera

Resumo

This article aims to investigate how Fantastico and Domingo Espetacular television programs, from TV Globo and TV Record respectively, presented a new scientific discovery - synthetic phosphoethanolamine - to Brazilian society. The simbolic and discursive dispute around the pill was evident in the polyphony presented. Two versions of the same history were presented to the public, virtually at the same time, on two different channels. While Fantastico focused on the hazards of using the chemical compound without therapeutic evidence; Domingo Espetacular focused its approach on patient reports and the possible improvements in health attributed to the cancer pill. For this study, we have used hermeneutic analysis, as well as science communication and midiatization theories.

Descrição

Palavras-chave

Science Communication, Midiatization, Synthetic Phosphoethanolamine, Fantastico, Domingo Espetacular

Como citar

Perspectivas De La Comunicacion. Temuco: Univ Frontera, v. 12, n. 1, p. 37-58, 2019.

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