O turismo na África do Sul: cultura e destino
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Data
2021-12-08
Autores
Fagundes, Clarissa
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Universidade Estadual Paulista (Unesp)
Resumo
A África do Sul é um dos principais países fomentadores de turismo do continente africano, devido a rica diversidade em fauna e flora, juntamente aos aspectos culturais que compõem as características deste território. O presente trabalho tem como objetivo compreender como as agências de viagem brasileiras abordam a temática cultural da África do Sul, analisando se há valorização da cultura regional a partir da prática turística. Para alcançar esse objetivo, foram realizadas pesquisas em plataformas digitais que possuem a temática do turismo na África do Sul, como agências de viagens, operadoras de turismo, blogs de viagens, revistas de turismo, artigos, portais de notícias, sites de órgão governamentais e sites oficiais de turismo do país. Com isso, foram escolhidas 3 agências de viagem brasileiras para realização de análises com o objetivo de identificar quais segmentos turísticos montam o cenário do turismo da África do Sul. A tipologia mais encontrada foi o turismo em áreas naturais, a partir da realização de safáris em reservas naturais privativas, com passeios para visualização de animais nativos e contemplação de paisagens. Como resultado, nota-se que as agências de viagem brasileiras ofertam majoritariamente atrativos como safáris e todas as práticas de turismo que envolva ambientes naturais, não ofertando pacotes turísticos compostos com atividades de conhecimento da cultural local, de grupos étnicos nativos, dessa forma, não havendo a valorização desses povos e suas tradições a partir da prática turística.
South Africa is one of the main countries that promote tourism on the African continent, due to the rich diversity of fauna and flora, together with the cultural aspects that make up the characteristics of this territory. The present work aims to understand how Brazilian travel agencies approach the cultural theme of South Africa, analyzing whether there is an appreciation of regional culture based on tourism practice. To achieve this goal, research was carried out on digital platforms that have the theme of tourism in South Africa, such as travel agencies, tour operators, travel blogs, tourism magazines, articles, news portals, government agency websites and official tourism sites in the country. Thus, 3 Brazilian travel agencies were chosen to carry out analyzes in order to identify which tourist segments make up the tourism scenario in South Africa. The most common typology was tourism in natural areas, based on safaris in Private nature reserves, with tours for viewing native animals and contemplating landscapes. As a result, it is noted that Brazilian travel agencies mostly offer attractions such as safaris and all tourism practices that involve natural environments, not offering tourist packages composed of activities based on knowledge of the local culture, of native ethnic groups, thus, not with the appreciation of these peoples and their traditions from the tourist practice.
South Africa is one of the main countries that promote tourism on the African continent, due to the rich diversity of fauna and flora, together with the cultural aspects that make up the characteristics of this territory. The present work aims to understand how Brazilian travel agencies approach the cultural theme of South Africa, analyzing whether there is an appreciation of regional culture based on tourism practice. To achieve this goal, research was carried out on digital platforms that have the theme of tourism in South Africa, such as travel agencies, tour operators, travel blogs, tourism magazines, articles, news portals, government agency websites and official tourism sites in the country. Thus, 3 Brazilian travel agencies were chosen to carry out analyzes in order to identify which tourist segments make up the tourism scenario in South Africa. The most common typology was tourism in natural areas, based on safaris in Private nature reserves, with tours for viewing native animals and contemplating landscapes. As a result, it is noted that Brazilian travel agencies mostly offer attractions such as safaris and all tourism practices that involve natural environments, not offering tourist packages composed of activities based on knowledge of the local culture, of native ethnic groups, thus, not with the appreciation of these peoples and their traditions from the tourist practice.
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Palavras-chave
África do Sul, Identidade étnica, Identidade racial, Race identity, Ethnic identity, Negros Identidade racial, Agentes de viagem, Travel agents, Etnicismo, Turismo, Tourism