Non-hegemonic Brazilian television stations such as university TVs find in the current media context the possibility of new content distribution flows in relation to those structured in the analogue system. This is because ...

Article exploratory nature that presents reflection on the information, knowledge and learning society and the social role of information and knowledge about new social structures that culminate in the emergence of the ...

his article is the result of an empirical research on the technology and market development resulting from the deployment of Digital TV in Brazil. Two aspects were selected to discuss the proposed question: the economic ...

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning ...

This text reflects on the techniques and the process of image production and its artistic composition to digital television in high defini- tion, whereas the 4:3 and 16:9 formats will exist until shutdown of the analog ...

From a conceptual and contextual review of the phenomenon of convergence between TV and internet, demonstrated by the increasing use of so-called social media as tools for audience participation in television programs, the ...

The aim of this article is to analyze the journalistic elements existents in Sérgio Augusto’s literary criticism, in the column Prosa de Sábado, from the Supplement Sabático of the newspaper O Estado de S. Paulo. From the ...

The Principia is a community preuniversity preparatory course of Universidade Estadual Paulista Júlio de Mesquita Filho ( Unesp) in Bauru, free , offered to community. The project aims admission of young people and adults ...

Este artigo trata de uma pesquisa exploratória, de cunho bibliográfico, com o objetivo de estabelecer relações entre os conceitos de Telejornalismo Regional em TV Digital (TVD) com o gênero do Infotretenimento, definido ...