Adoção da tecnologia da informação em organizações rurais: O caso da pecuária de corte

dc.contributor.authorDe Camargo Ferraz MacHado, João Guilherme [UNESP]
dc.contributor.authorNantes, José Flávio Diniz
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.contributor.institutionUniversidade Federal de São Carlos (UFSCar)
dc.date.accessioned2014-05-27T11:26:05Z
dc.date.available2014-05-27T11:26:05Z
dc.date.issued2011-10-17
dc.description.abstractAdoption of technology. Farm management. Beef cattle breeding. Information technology.This research is aimed to study the use and the diffusion of IT in the beef cattle breeding from the analysis of the factors that have influenced its adoption as well as to describe resources, procedures, and necessary actions for IT operation using case studies in rural properties classified by the innovativeness degree. This study was carried out in two stages, quantitative and qualitative. In the first stage, a survey with producers was conducted. Information concerning the different technologies adopted enabled to identify the level of innovativeness of those producers. They were classified according to the similarities of the technological position. The second stage analyzed experiences, opinions, and perspectives regarding the technology integrated to the productive system. Two rural cattle breeding farms were analyzed in each category through personal interviews totalizing ten case studies. The results indicated the reasons for the adoption or rejection of a certain IT by the producers allowing for the identification of the reasons why some producers have adopted it more quickly than others. It was possible to understand the rural organization modifications due to IT adoption, for example, managerial skills improvements. In general, the processes have been improved and become easier bringing positive effects to several areas including human resources and the enterprise's image in the market.en
dc.description.affiliationUniversidade Estadual Paulista (UNESP) Campus Experimental de Tupã, Av. Domingos da Costa Lopes, 780, Jardim Unesp, CEP 17602-496, Tupa, SP
dc.description.affiliationUniversidade Federal de São Carlos - UFSCar Departamento de Engenharia da Produção, Rod. Washington Luiz, Km 235, CP 676, CEP 13565-905, São Carlos, SP
dc.description.affiliationUnespUniversidade Estadual Paulista (UNESP) Campus Experimental de Tupã, Av. Domingos da Costa Lopes, 780, Jardim Unesp, CEP 17602-496, Tupa, SP
dc.format.extent555-570
dc.identifierhttp://dx.doi.org/10.1590/S0104-530X2011000300009
dc.identifier.citationGestao e Producao, v. 18, n. 3, p. 555-570, 2011.
dc.identifier.doi10.1590/S0104-530X2011000300009
dc.identifier.file2-s2.0-80053964911.pdf
dc.identifier.issn0104-530X
dc.identifier.issn1806-9649
dc.identifier.scieloS0104-530X2011000300009
dc.identifier.scopus2-s2.0-80053964911
dc.identifier.urihttp://hdl.handle.net/11449/72749
dc.language.isopor
dc.relation.ispartofGestao e Producao
dc.rights.accessRightsAcesso aberto
dc.sourceScopus
dc.titleAdoção da tecnologia da informação em organizações rurais: O caso da pecuária de cortept
dc.title.alternativeAdoption of information technology in rural organization: The case of beef cattle breedingen
dc.typeArtigo
dcterms.licensehttp://www.scielo.br/revistas/gp/paboutj.htm
unesp.campusUniversidade Estadual Paulista (Unesp), Faculdade de Ciências e Engenharia, Tupãpt

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