Ricco Placido da Silva, Joao Carlos [UNESP]Paschoarelli, Luis Carlos [UNESP]Placido da Silva, Jose Carlos [UNESP]2015-03-182015-03-182014-01-01Design, User Experience, And Usability: User Experience Design Practice, Pt Iv. Berlin: Springer-verlag Berlin, v. 8520, p. 90-101, 2014.0302-9743http://hdl.handle.net/11449/116219Currently, a lot of visual information present in all media is form vehemently, for example, in print media and interfaces used for publicity in conjunction with informational design. This visual information has great influence in the life of human beings, since the vision of these individuals is the most used sense. Studies on visual identity have not explored this issue in a satisfactory manner, favoring thus the subject of this small development projects in the area. It is noted the need for analyzes to enable implementation principles of project, making them accessible to the comprehension of most individuals. This study aimed to propose an evaluation of visual identities, which were analyzed by means of visual concepts of usability, design methodologies and Gestalt. We contacted design firms specialized in visual identity projects, places where interviews were conducted to collect the brands allowed for analysis. The results point to a frequent demand for the employment of visual usability principles, design methodologies and Gestalt design in visual identities.90-101engErgonomicGraphic DesignGuidelinesVisual IdentitiesTrabalho apresentado em evento10.1007/978-3-319-07638-6_10WOS:000342849200010Acesso aberto8521603444193259