da Silva, João Carlos Riccó Plácido [UNESP]Paschoarelli, Luis Carlos [UNESP]Friso, Valeria Ramos [UNESP]Plácido Silva, José Carlos [UNESP]2023-03-022023-03-022020-05-29Handbook of Research on Driving Industrial Competitiveness With Innovative Design Principles, p. 107-114.http://hdl.handle.net/11449/242217New brands and new businesses are increasingly common in the digital world. These can be included in the market in an increasingly targeted way for a specific audience. Understand strategic planning aided by a graphic brand guide enables you to understand the stages of your planning. This type of project is suitable for professionals in the graphic area, thus the development of an effective means of communication without intervention and without prior notice. The chapter is reported to be the strategy used in the model of development. In this case it is a review of the common topics that are used in the model containing the two methods. This chapter provides a targeting of responses for projects aimed at this audience.107-114engCapítulo de livro10.4018/978-1-7998-3628-5.ch0072-s2.0-85136947804