Santos, Amilton Leonardo dos [UNESP]Simões, Rosa Maria Araújo [UNESP]2016-03-022016-03-022013Proceedings of World Congress on Communication and Arts, v. 6, p. 169-173, 2013.2317-1707http://hdl.handle.net/11449/135165Aiming to understand the Japanese aesthetic in Brazilian culture and to produce a photographic exhibition of artistic and ethnographic nature, we performed a symbolic exegesis of the ritual performance of Garça Cherry Festival - SP (Brazil). The event takes place annually and is held in memory and honor of oriental culture. The festival features various elements of Japanese culture through expressive forms such as dance, music, costumes, martial arts and cooking. Therefore, the study was based on the anthropology of performance and visual anthropology with regard to symbolic exegesis of the party and look artistic and ethnographic photographic records of the proceedings. Such procedures supported the realization of artistic display that contributed, in turn, in promoting the local culture to a wider audience, and, methodologically, have contributed in visual identification and interpretation of the cultural elements of the ceremony.169-173porThe Cherry Blossom FestivalNipoBrazilian culturePopular artVisual antrhopologyAnthropology of performanceArtigoAcesso abertoISSN2317-1707-2013-06-169-173.pdf2498087862832692