Modelo de gerenciamento da logística reversa integrado às questões estratégicas das organizações
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Data
2010-05-17
Autores
Toledo Hernández, Cecília [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
O aumento do número de produtos com vida útil menor, a intensificação no uso do comércio eletrônico, leis cada vez mais exigentes de responsabilidade sobre descarte dos produtos e uma crescente consciência ambiental têm gerado um elevado número de retornos, fazendo crescer a importância da Logística Reversa para as empresas e para a sociedade, de forma geral. Contudo, constatou-se na literatura que se trata de uma área ainda pouco explorada, que carece de histórico e estatísticas que a mapeiem e, portanto, não existem dados concretos para se trabalhar e explorar as oportunidades de melhoria. Com o intuito de mitigar esta carência, foi realizada uma pesquisa bibliográfica acerca da relação entre a Logística Reversa e o desempenho empresarial, bem como uma pesquisa junto às empresas procurando verificar como se dá este relacionamento. A utilização de um método de pesquisa misto com estratégia exploratória possibilitou captar informação sobre os programas e atividades específicas da Logística Reversa nas empresas brasileiras. Como resultados principais desta tese obteve-se um modelo conceitual para abordar a Logística Reversa na estratégia das organizações e um conjunto de indicadores que possibilitam avaliar o seu desempenho. Adotou-se um Método de Tomada de Decisão com Múltiplos Critérios para ajudar na escolha dos indicadores, que foi a chave para o funcionamento adequado do modelo proposto. A validação do modelo, junto a especialistas das empresas envolvidas na pesquisa, demonstrou que seu uso é factível e que ele oferece alternativas sobre como intervir nas atividades da Logística Reversa no sentido de alinhá-la aos objetivos estratégicos das empresas.
The increase in the number of items with a lower useful life, the massive use of ecommerce, an increased environmental awareness and increasingly demanding laws on disposal of products responsibility, has created a elevated number of returns, making to grow the importance of Reverse Logistics for society and companies, in a general fashion. It was found in the literature, however, that Reverse Logistics is still a poorly explored activity, without historical and statistical data that maps it and consequently, there is no concrete data to work with and to explore the opportunities for improvement. With the goal of minimizing this deficiency, a bibliographic research about the relation between the Reverse Logistics and the business performance was made, besides a research along the companies seeking to verify how this relationship is made. Using a mixed research method with exploratory strategy allowed picking up information about the programs and specific activities of Reverse Logistics in Brazilian companies. As the main result of this thesis, a conceptual model for addressing the Reverse Logistics in the organizations strategy and a set of indicators that allow assessing their performance was obtained. A Multiple Criteria Decision Making was adopted to help in the choice of indicators, which was the key to the proper functioning of the proposed model. The validation of the model, along with experts from companies involved in research, has demonstrated that its use is feasible and it offers alternatives on how to intervene in the activities of Reverse Logistics in order to align it with the strategic objectives of companies.
The increase in the number of items with a lower useful life, the massive use of ecommerce, an increased environmental awareness and increasingly demanding laws on disposal of products responsibility, has created a elevated number of returns, making to grow the importance of Reverse Logistics for society and companies, in a general fashion. It was found in the literature, however, that Reverse Logistics is still a poorly explored activity, without historical and statistical data that maps it and consequently, there is no concrete data to work with and to explore the opportunities for improvement. With the goal of minimizing this deficiency, a bibliographic research about the relation between the Reverse Logistics and the business performance was made, besides a research along the companies seeking to verify how this relationship is made. Using a mixed research method with exploratory strategy allowed picking up information about the programs and specific activities of Reverse Logistics in Brazilian companies. As the main result of this thesis, a conceptual model for addressing the Reverse Logistics in the organizations strategy and a set of indicators that allow assessing their performance was obtained. A Multiple Criteria Decision Making was adopted to help in the choice of indicators, which was the key to the proper functioning of the proposed model. The validation of the model, along with experts from companies involved in research, has demonstrated that its use is feasible and it offers alternatives on how to intervene in the activities of Reverse Logistics in order to align it with the strategic objectives of companies.
Descrição
Palavras-chave
Logistica empresarial, Processo decisorio, Logistics reverse
Como citar
TOLEDO HERNÁNDEZ, Cecília. Modelo de gerenciamento da logística reversa integrado às questões estratégicas das organizações. 2010. 173 f. Tese (doutorado) - Universidade Estadual Paulista, Faculdade de Engenharia de Guaratinguetá, 2010.