Série na tv sob demanda: as estruturas narrativas frente as mudanças nas práticas de consumo
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Data
2016-08-25
Autores
Nascimento Neto, Octávio [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
As maneiras de assistir seriados televisivos vêm mudando e, como consequência, alteram os modos de discursivização das estruturas narrativas, bem como as formas de consumo. Diante de um cenário comunicacional em que o público ganha, por meio dos avanços tecnológicos e mudanças culturais, autonomia para organizar a sua própria programação de conteúdos audiovisuais, as formas de se contar histórias passam a enfrentar novos desafios. Por meio da análise da série House of Cards – da Netflix, com base na semiótica discursiva e nos estudos de televisão, procura-se identificar quais são as características narrativas permanecem e quais são inauguradas na TV por demanda. Como decorrência da fragmentação do consumo, também é analisado o surgimento de aplicativos como o TVShow Time que realizam o gerenciamento do consumo e das relações entre os telespectadores no âmbito da cultura de fãs.
The way we watch TV shows has changed and, as a consequence, it alters the discursivization modes of narrative structures, as well as the ways of consumption. As a consequence of the technological advances and cultural changes, the public starts to gain the autonomy to organize their own schedule of audiovisual content, giving us a new communication scenario where the forms of storytelling come to face new challenges. Through the analysis of the show House of Cards – from Netflix, based on discursive semiotics and television studies, it seeks to identify which are the narrative features that remain and which are introduced by TV on demand. As a result of the fragmentation of consumption, it is also analyzed the app appearance, such as the TVShow Time, that performs a management of consumption and interaction among viewers within the fan bases.
The way we watch TV shows has changed and, as a consequence, it alters the discursivization modes of narrative structures, as well as the ways of consumption. As a consequence of the technological advances and cultural changes, the public starts to gain the autonomy to organize their own schedule of audiovisual content, giving us a new communication scenario where the forms of storytelling come to face new challenges. Through the analysis of the show House of Cards – from Netflix, based on discursive semiotics and television studies, it seeks to identify which are the narrative features that remain and which are introduced by TV on demand. As a result of the fragmentation of consumption, it is also analyzed the app appearance, such as the TVShow Time, that performs a management of consumption and interaction among viewers within the fan bases.
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Palavras-chave
Netflix, TVShow Time, Séries televisivas, Estrutura narrativa, Semiótica