Balanced Scorecard e Mapa Estratégico como ferramentas de gestão: um estudo do alinhamento das estratégias organizacionais e as práticas de recursos humanos em uma empresa do agronegócio
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Data
2017-08-28
Autores
Scopelli, Rosana Cristina [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
A demanda das empresas por ferramentas que permitam gerenciar e controlar as suas ações estratégicas cresce cada vez mais no cenário atual. Assim, o presente estudo teve por objetivo compreender o alinhamento das estratégias organizacionais e as práticas da gestão de Recursos Humanos em uma empresa do agronegócio, a partir da utilização de ferramentas estratégicas, como o Balanced Scorecard e o Mapa Estratégico. Para tanto, desenvolveu-se uma pesquisa exploratória qualitativa, sistematizando-se a partir de um estudo de caso, o processo de gestão estratégica, o alinhamento de estratégias organizacionais, o BSC, o Mapa Estratégico e as práticas de RH. Identificou-se com o estudo, que as modalidades de estratégia empregadas na organização, antes predominantemente emergente, passou a deliberada com maior frequência. O BSC e o Mapa Estratégico irão contribuir para a gestão estratégica através da explicitação dos objetivos organizacionais para todos os níveis hierárquicos da empresa; dentro da organização, os gestores são os responsáveis por disseminar, monitorar e mensurar as estratégias e o seu alinhamento para suas respectivas equipes; observou-se ainda que, as práticas de RH, contemplam parcialmente as demandas da estratégia organizacional, sendo proposto ações de melhorias; e com o trabalho desenvolvido, conscientizou-se os gestores sobre a relevância e contribuições do alinhamento estratégico.
The companies demand for tools that allow them to manage and control their strategic actions grows in the current scenario. Thus, the present study aimed to understand the alignment of organizational strategies and practices of human resources management in an agribusiness company, based on the use of strategic tools such as the Balanced Scorecard and the Strategic Map. For that, a qualitative exploratory research was developed, systematizing from a case study, the process of strategic management, the alignment of organizational strategies, the BSC, the Strategic Map and the RH practices. It was identified with the study, that the strategy modalities used in the organization, previously predominantly emergent, became more deliberate. The BSC and the Strategic Map will contribute to the strategic management through the explication of the organizational objectives for all the hierarchical levels of the company; within the organization, managers are responsible for disseminating, monitoring and measuring strategies and their alignment to their respective teams; It was also observed that, HR practices partially contemplate the demands of the organizational strategy, being proposed actions of improvements; And with the work developed, managers were made aware of the relevance and contributions of strategic alignment.
The companies demand for tools that allow them to manage and control their strategic actions grows in the current scenario. Thus, the present study aimed to understand the alignment of organizational strategies and practices of human resources management in an agribusiness company, based on the use of strategic tools such as the Balanced Scorecard and the Strategic Map. For that, a qualitative exploratory research was developed, systematizing from a case study, the process of strategic management, the alignment of organizational strategies, the BSC, the Strategic Map and the RH practices. It was identified with the study, that the strategy modalities used in the organization, previously predominantly emergent, became more deliberate. The BSC and the Strategic Map will contribute to the strategic management through the explication of the organizational objectives for all the hierarchical levels of the company; within the organization, managers are responsible for disseminating, monitoring and measuring strategies and their alignment to their respective teams; It was also observed that, HR practices partially contemplate the demands of the organizational strategy, being proposed actions of improvements; And with the work developed, managers were made aware of the relevance and contributions of strategic alignment.
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Palavras-chave
Estratégia empresarial, Balanced scorecard, Mapa estratégico, Recursos humanos, Agronegócio, Strategy, Strategic map, Human resources, Agribusiness