Da cidade ao campo: análise das características do jovem urbano ruralizado
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Data
2018-02-22
Autores
Bernardes, Juliana Correa
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
Apesar de residir na cidade, ter acesso às novas tecnologias e tendências que a conecta com o mundo globalizado, uma parcela da juventude urbana leva um modo de vida que apresenta características advindas do ambiente rural. Tais características envolvem gostos, vestimentas, meios de transporte, lazer voltado para rodeios, festas do peão, culinária caipira, dentre outros. Nesse contexto, esta pesquisa objetiva caracterizar o jovem urbano ruralizado, proposto a partir do seguinte problema: quais são as características do jovem urbano ruralizado? Utilizará para isso a metodologia netnográfica e um questionário semi-estruturado. A partir da identificação das características do jovem urbano ruralizado, conceito desenvolvido nesta pesquisa; percebe-se um público ainda não assistido por políticas públicas que visem a promoção de atividades agropecuárias. Identificar esse jovem e suas características foram importantes para que pesquisas futuras possam compreender o motivo pela busca da ruralidade e auxiliar na elaboração de políticas públicas voltadas para o público jovem, tornando o ambiente rural mais atrativo para este. Notou-se que cultura rural atual, elemento de interação na fusão do espaço rural com o espaço urbano, está cada vez mais presente no dia a dia dos jovens residentes na cidade, influenciando sua participação no mundo ruralizado e compartilhando os mesmos interesses e disseminando hábitos próprios da nova ruralidade.
Although young people are living in cities, so that, it allows them to access new technologies and trends that connect them to the globalized world, a large part of the urban youngsters assume a lifestyle that has characteristics of the rural environment. Such features involve musical styles, clothing, transportation, preference for large animals, leisure, such as rodeos, bull rider parties, rustic cuisine, among others. In this context, the objective of this research is to characterize the ruralized urban youngsters, proposing the following problem: what are the characteristics of the ruralized urban youngsters? It will use an netnographic methodology and a semi-structured questionnaire. From the identification of their characteristics, the concept developed in this research; it has been noticed a public that hasn’t been attended by public policies that promote agricultural activities yet. To identify this young person and his/her characteristics was important so future researches can comprehend the reason they seach for this rurality and contribute in the elaboration of new public policies that can turn the rural sphere more attractive to be them. It has been noticed that the current rural culture, an element of interaction in the fusion of rural space with urban space, is increasingly present is the young city resident’ day-by-day, influencing their participation in the rural world as they sharing the same interests and disseminating typical habits of the new rurality.
Although young people are living in cities, so that, it allows them to access new technologies and trends that connect them to the globalized world, a large part of the urban youngsters assume a lifestyle that has characteristics of the rural environment. Such features involve musical styles, clothing, transportation, preference for large animals, leisure, such as rodeos, bull rider parties, rustic cuisine, among others. In this context, the objective of this research is to characterize the ruralized urban youngsters, proposing the following problem: what are the characteristics of the ruralized urban youngsters? It will use an netnographic methodology and a semi-structured questionnaire. From the identification of their characteristics, the concept developed in this research; it has been noticed a public that hasn’t been attended by public policies that promote agricultural activities yet. To identify this young person and his/her characteristics was important so future researches can comprehend the reason they seach for this rurality and contribute in the elaboration of new public policies that can turn the rural sphere more attractive to be them. It has been noticed that the current rural culture, an element of interaction in the fusion of rural space with urban space, is increasingly present is the young city resident’ day-by-day, influencing their participation in the rural world as they sharing the same interests and disseminating typical habits of the new rurality.
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Palavras-chave
Rural-urbano, Cultura Rural, Jovem Urbano Ruralizado, Ambiente Rural-Urbano, Estereótipo Rural, Stereotype Rural, Ruralized urban youngsters, Rural-Urban Evironment