Modelo de inovação organizacional aplicado à economia solidária: uma contribuição do design tendo como referência a cidade de Londrina - PR
Data
2018-03-28
Autores
Sitta Preto, Seila Cibele
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
A Economia Solidária é um programa social que tem como objetivo gerar trabalho e renda para pessoas menos favorecidas ou em situação de vulnerabilidade social. É exercida mundialmente, mas possui diversas dificuldades de acordo com a cultura e valores locais, prima pelos princípios que a regem do que propriamente pela atividade econômica a qual é ampla no sistema capitalista. Com mudanças econômicas ocorrendo a todo tempo e aumento da competitividade, cada dia se torna mais difícil se manter no mercado de trabalho por meio do emprego formalizado. O modo de trabalho está se modificando e cada vez mais as pessoas precisam se adequar para prover sua subsistência. Provenientes de vulnerabilidade social, exclusão mercadológica por questões de idade, nível de escolaridade, problemas de saúde, possuem maior dificuldade. Com a formação baseada em um sistema solidário e com a inserção mercadológica em um sistema capitalista, os empreendimentos acabam não se sustentando, por não conseguirem administrar todo o processo devido a essa incompatibilidade econômica e as muitas dificuldades enfrentadas diariamente. Diante do cenário apresentado, esta tese tem como objetivo organizar e validar um modelo de processo organizacional sistêmico inserindo o design e embasado na macroergonomia para ser implantado no programa municipal de ES da cidade de Londrina – Pr. Esta tese se justifica, pois, design com seu conhecimento projetual e mercadológico pode contribuir na identificação, interpretação e codificação da comunicação dessa mudança com o objetivo de gerar uma demanda e assim poder atender as necessidades por meio de produtos, serviços ou processos, gerando conhecimento organizacional e desenvolvendo produtos agradáveis, tornando as organizações mais competitivas mercadologicamente. Portanto, sistematizar um processo organizacional usando o pensamento do design thinking proporcionará os integrantes constituintes dos empreendimentos econômicos solidários a terem condições de desenvolverem produtos atrativos comercialmente, além de aprenderem a se organizar e autogestionar seus empreendimentos para que os mesmos se sustentem mercadologicamente, alcançando o objetivo principal do programa de ES que é a geração de trabalho e renda por meio de uma ES, além do aprendizado indireto por meio do uso da tecnologia, a qual hoje é o um dos principais meios de comunicação e venda global. Como método de pesquisa utiliza-se o qualiquantitativo. Para a fundamentação teórica usou a estratégia de pesquisa bibliográfica. Para o campo utilizou-se de da pesquisa documental, o estudo de caso, além das observações e entrevistas. Como resultado apresenta-se um processo organizacional aplicado em meio digital.
The Solidarity Economy is a social program that aims to generate work and income for people who are disadvantaged or in situations of social vulnerability. It is exercised worldwide, but it has several difficulties according to local culture and values, it is based on the principles that govern it rather than on economic activity which is broad in the capitalist system. With economic changes occurring at all times and increasing competitiveness, it is becoming more difficult to keep on the job market through formalized employment. The way of work is changing, and more and more people need to adjust to provide for their livelihoods. Coming from social vulnerability, market exclusion due to age, educational level, health problems, have greater difficulty. With the formation based on a solidarity system and with the market insertion in a capitalist system, the enterprises end up not being supported, because they can not manage the whole process due to this economic incompatibility and the many difficulties faced daily. In view of the presented scenario, this thesis aims to organize and validate a systemic organizational process model inserting the design and based on the macroergonomy to be implanted in the municipal program of ES of the city of Londrina - Pr. This thesis is justified, therefore, design with his project and marketing knowledge can contribute to the identification, interpretation and codification of the communication of this change with the objective of generating a demand and thus being able to meet the needs through products, services or processes, generating organizational knowledge and developing pleasant products, making organizations more competitive market. Therefore, to systematize an organizational process using the thought of design thinking will provide the constituent members of the solidary economic enterprises to be able to develop commercially attractive products, as well as to learn to organize and self-manage their enterprises so that they support themselves market, reaching the goal the main program of ES that is the generation of work and income through an ES, in addition to indirect learning through the use of technology, which today is one of the main means of communication and global sales. As a research method, the quantitative quantitative method is used. For the theoretical foundation used the strategy of bibliographic research. For the field we used the documentary research, the case study, besides the observations and interviews. As a result, an organizational process applied in a digital environment is presented
The Solidarity Economy is a social program that aims to generate work and income for people who are disadvantaged or in situations of social vulnerability. It is exercised worldwide, but it has several difficulties according to local culture and values, it is based on the principles that govern it rather than on economic activity which is broad in the capitalist system. With economic changes occurring at all times and increasing competitiveness, it is becoming more difficult to keep on the job market through formalized employment. The way of work is changing, and more and more people need to adjust to provide for their livelihoods. Coming from social vulnerability, market exclusion due to age, educational level, health problems, have greater difficulty. With the formation based on a solidarity system and with the market insertion in a capitalist system, the enterprises end up not being supported, because they can not manage the whole process due to this economic incompatibility and the many difficulties faced daily. In view of the presented scenario, this thesis aims to organize and validate a systemic organizational process model inserting the design and based on the macroergonomy to be implanted in the municipal program of ES of the city of Londrina - Pr. This thesis is justified, therefore, design with his project and marketing knowledge can contribute to the identification, interpretation and codification of the communication of this change with the objective of generating a demand and thus being able to meet the needs through products, services or processes, generating organizational knowledge and developing pleasant products, making organizations more competitive market. Therefore, to systematize an organizational process using the thought of design thinking will provide the constituent members of the solidary economic enterprises to be able to develop commercially attractive products, as well as to learn to organize and self-manage their enterprises so that they support themselves market, reaching the goal the main program of ES that is the generation of work and income through an ES, in addition to indirect learning through the use of technology, which today is one of the main means of communication and global sales. As a research method, the quantitative quantitative method is used. For the theoretical foundation used the strategy of bibliographic research. For the field we used the documentary research, the case study, besides the observations and interviews. As a result, an organizational process applied in a digital environment is presented
Descrição
Palavras-chave
Gestão de design, Inovação, Design thinking, Macroergonomia, Ergonomia e usabilidade, Economia solidária, Design management, Innovation, Macroergonomics, Ergonomics and usability, Solidarity economy