Análise dos fluxos de informação e sua inter-relação com a rastreabilidade da carne bovina: a visão das certificadoras sobre a adesão ao Sistema Brasileiro de Identificação Individual de Bovinos e Búfalos (SISBOV)
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Data
2020-04-03
Autores
Khalil, Walid
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Universidade Estadual Paulista (Unesp)
Resumo
A pecuária de corte se destaca como atividade do agronegócio em um cenário competitivo com escala produtiva ascendente e expressiva na participação nas exportações e formação das riquezas geradas. O processo da rastreabilidade destaca-se por garantir a eficiência e diminuição dos custos dos processos produtivos, dinamizar as estruturas organizacionais dos estabelecimentos produtores, bem como promover acesso a mercados exigentes demandantes de segurança e qualidade dos alimentos; além de agir como “ponte” suprindo o mercado consumidor de informações acerca de todo processo produtivo, armazenamento e distribuição da carne bovina. Nesse aspecto o Sistema Brasileiro de Identificação Individual de Bovinos e Búfalos (SISBOV), contribui potencialmente como ferramenta de controle de gestão e manejo de animais, além de possibilitar o acesso dos estabelecimentos rurais a denomina “Lista Trace” que por meio de auditoria de certificadoras de protocolos de adesão ao sistema, ficam aptas a exportação a mercados exigentes de segurança e qualidade como a União Europeia. Destaca-se ainda a informação e os fluxos informacionais formais gerados tanto no processo em si da rastreabilidade como da adesão ao sistema, atuando como ativos nas organizações, sendo considerados como recursos estratégicos nas tomadas de decisões, ressaltando que os fluxos informacionais tácitos como relevantes na construção das ações organizacionais. Nesse contexto busca se responder se a gestão da informação e os fluxos informacionais são considerados insumos, atuando como elementos na tomada de decisão, e qual necessidade informacional, as motivações e dificuldades dos estabelecimentos rurais na adesão ao processo de rastreabilidade no contexto do (SISBOV). Assim a pesquisa propõe com objetivo analisar e identificar os fluxos informacionais no processo da rastreabilidade e adesão ao (SISBOV), mapeando etapas do processo, pré-requisitos, exigências e adequação as normas; identificando motivações e dificuldades dos estabelecimentos rurais para adesão ao sistema. Para atingir os objetivos propostos utilizou-se como procedimento metodológico a pesquisa aplicada, de natureza exploratória, com abordagem qualitativa, por meio de estudo de caso junto as certificadoras que auditam os protocolos de acesso ao sistema. Como resultado obtido foi possível concluir que os fluxos informacionais formais são primordiais e relevantes em todo processo e etapas previstas, permeando a conexão de informações entre estabelecimento produtor e certificadoras; ressaltando o fluxo informacional tácito como relevante na questão de motivação de acesso dos produtores ao sistema por meio das argumentações da certificadora em relação aos benefícios da adesão ao sistema. O Resultado aponta ainda que a adesão embora deva obedecer a uma complexidade de normas e etapas, não é tratado como quesito relevante como dificuldade e desmotivação pelo produtor, pois há uma gama de informações disponíveis perante as certificadoras capazes de conduzir os estabelecimentos ao sistema, requerendo uma estrutura organizacional e um fluxo informacional formal devidamente estruturado. Espera-se como contribuição desta pesquisa o entendimento dos estabelecimentos produtores que a adesão ao sistema gera ganhos e vantagem competitiva, compensando os custos de implantação e modificações estruturais necessárias e que há informações disponibilizadas pelas certificadoras afins de esclarecer e conduzir os estabelecimentos a adesão ao sistema.
Beef cattle stands out as an agribusiness activity in a competitive scenario with an upward and significant production scale in participation in exports and formation of the wealth generated. The traceability process stands out for ensuring efficiency and lowering the costs of production processes, streamlining the organizational structures of producing establishments, as well as promoting access to demanding markets that demand food safety and quality; in addition to acting as a “bridge” supplying the consumer market with information about the entire production process, storage and distribution of beef. In this respect, the Brazilian System for the Individual Identification of Bovines and Buffaloes (SISBOV), potentially contributes as a tool for animal management and management control, in addition to allowing access by rural establishments to the so-called “Lista Trace” which, through the audit of certifiers protocols for joining the system, they are suitable for export to demanding safety and quality markets such as the European Union. Also noteworthy is the information and formal information flows generated both in the process itself of traceability and adherence to the system, acting as assets in organizations, being considered as strategic resources in decision making, emphasizing that tacit information flows as relevant in construction of organizational actions. In this context, it seeks to answer whether information management and informational flows are considered inputs, acting as elements in decision making, and which informational needs, the motivations and difficulties of rural establishments in adhering to the traceability process in the context of (SISBOV) . Thus, the research proposes with the objective of analyzing and identifying informational flows in the process of traceability and adherence to (SISBOV), mapping process steps, prerequisites, requirements and adaptation to standards; identifying motivations and difficulties of rural establishments to join the system. To achieve the proposed objectives, applied research, of an exploratory nature, with a qualitative approach, was used as a methodological procedure, through a case study with the certifiers that audit the access protocols to the system. As a result obtained, it was possible to conclude that formal information flows are paramount and relevant in the entire process and planned stages, permeating the connection of information between producer and certifying institutions; emphasizing the tacit informational flow as relevant in the matter of motivating producers' access to the system through the certifier's arguments in relation to the benefits of joining the system. The result also points out that adherence, although it must obey a complexity of rules and steps, is not treated as a relevant issue as difficulty and demotivation by the producer, as there is a range of information available to certifiers capable of leading establishments to the system, requiring an organizational structure and a formally structured information flow. The contribution of this research is expected to be the understanding of producer establishments that adherence to the system generates gains and competitive advantage, offsetting the costs of implementation and necessary structural modifications and that there is information made available by certifiers in order to clarify and lead establishments to adhere to the system.
Beef cattle stands out as an agribusiness activity in a competitive scenario with an upward and significant production scale in participation in exports and formation of the wealth generated. The traceability process stands out for ensuring efficiency and lowering the costs of production processes, streamlining the organizational structures of producing establishments, as well as promoting access to demanding markets that demand food safety and quality; in addition to acting as a “bridge” supplying the consumer market with information about the entire production process, storage and distribution of beef. In this respect, the Brazilian System for the Individual Identification of Bovines and Buffaloes (SISBOV), potentially contributes as a tool for animal management and management control, in addition to allowing access by rural establishments to the so-called “Lista Trace” which, through the audit of certifiers protocols for joining the system, they are suitable for export to demanding safety and quality markets such as the European Union. Also noteworthy is the information and formal information flows generated both in the process itself of traceability and adherence to the system, acting as assets in organizations, being considered as strategic resources in decision making, emphasizing that tacit information flows as relevant in construction of organizational actions. In this context, it seeks to answer whether information management and informational flows are considered inputs, acting as elements in decision making, and which informational needs, the motivations and difficulties of rural establishments in adhering to the traceability process in the context of (SISBOV) . Thus, the research proposes with the objective of analyzing and identifying informational flows in the process of traceability and adherence to (SISBOV), mapping process steps, prerequisites, requirements and adaptation to standards; identifying motivations and difficulties of rural establishments to join the system. To achieve the proposed objectives, applied research, of an exploratory nature, with a qualitative approach, was used as a methodological procedure, through a case study with the certifiers that audit the access protocols to the system. As a result obtained, it was possible to conclude that formal information flows are paramount and relevant in the entire process and planned stages, permeating the connection of information between producer and certifying institutions; emphasizing the tacit informational flow as relevant in the matter of motivating producers' access to the system through the certifier's arguments in relation to the benefits of joining the system. The result also points out that adherence, although it must obey a complexity of rules and steps, is not treated as a relevant issue as difficulty and demotivation by the producer, as there is a range of information available to certifiers capable of leading establishments to the system, requiring an organizational structure and a formally structured information flow. The contribution of this research is expected to be the understanding of producer establishments that adherence to the system generates gains and competitive advantage, offsetting the costs of implementation and necessary structural modifications and that there is information made available by certifiers in order to clarify and lead establishments to adhere to the system.
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Palavras-chave
Gestão da informação, Fluxos informacionais, Rastreabilidade, SISBOV., Information management, Informational flows, Traceability, Beef cattle