Business model and innovation strategy of a Brazilian food company
Nenhuma Miniatura disponível
Data
2020-09-28
Autores
Donadon, Frederico Andreis Beneli
Santos, David Ferreira Lopes [UNESP]
Título da Revista
ISSN da Revista
Título de Volume
Editor
Resumo
This study aimed to analyze the business model, the strategy, and the innovation capacity of a Brazilian food industry. To this end, methodologically, a case study was conducted based on data collected by interviews marked by the Business Model Canvas and Innovation Octagon, which were validated with the software IRAMUTEQ. The results constitute a business model supported by an internal structure of research and development, aimed at the launch of new products with greater added value, directed towards the demands of consumption, and regulation. This competitive scenario differs from the results of other research, mainly with regard to the low level of investment in research and development, the incremental nature of innovations, the dependence on basic commodities, and the lack of effectiveness in innovative activities.
Descrição
Palavras-chave
Brazil, Food company, Innovation strategies, Innovative capacity
Como citar
Estudios Gerenciales, v. 36, n. 156, p. 337-350, 2020.