Identificação e disseminação de práticas ambientais na cadeia de suprimento: estudo de casos em empresas manufatureiras do segmento de informática
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Data
2012-10-23
Autores
Arantes, Ariana Fernandes [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
O presente trabalho teve como objetivo identificar quais práticas de green supply chain management estão sendo adotadas nas empresas brasileiras atuantes no segmento de informática e como estas práticas são disseminadas pelos atores da cadeia de suprimentos. Foram analisados cinco estudos de casos em montadoras do segmento de informática, localizadas no Brasil. Na pesquisa de campo, para a obtenção dos dados necessários para a elaboração do presente trabalho, foram realizadas entrevistas, observações diretas e a obtenção de folders, panfletos, documentos e pesquisa no website das empresas, sendo os dados obtidos em casa um dos casos, posteriormente, analisados quantitativamente, a fim de compará-los de maneira a entender o cenário em que essas empresas se encontram. O resultado mostrou que este segmento possui características semelhantes àquelas encontradas na literatura em que são analisadas as empresas dos países emergentes como, por exemplo, a China. Nos casos relatados, percebeu-se que as principais práticas adotadas nas empresas estudadas são as mesmas encontradas na literatura, entre as quais estão: 1º Gestão ambiental interna; 2º Compra verde; e 3º Recuperação do investimento. Este fato evidencia a similaridade entre os procedimentos adotados pelo segmento de informática dos países emergentes. Ao analisar os mecanismos de práticas e de disseminação de green supply chain management, o estudo mostrou que estas práticas dependem principalmente de ações junto com fornecedores (de montante a jussante da cadeia) e as formas de disseminação dependem predominantemente de açõs com clientes (de jusante a montante da cadeia). Deste modo, pode-se afirmar que a cadeia de suprimentos é dirigidas pelos clientes (marca), que compõem o elo mais forte da cadeia de suprimentos. Portanto, o termo green chain management é...
The goal of this study was to identify which green supply chain practices are adopted by computer manufacturing companies in Brazil and how these practices are disseminated to stakeholders in the supply chain. Then, five case studies on computer companies were conducted, in which data was collected via interviews, direct observations and available documentation (folders, pamphlets and/or reports), and companies' websites. Later, a qualitative analysis of each case was administered, wherein they were compared and the data was synthesized in order to understand the current situation as it pertains to the topic. When compared with the international literature, the results showed that this sector in Brazil has similar features to its equivalent sectors in developing countries where it has been studied (e.g., China). In reported cases, it was discovered that the main practices adopted in the studied companies are the same as those found in the literature which are: 1. Internal environmental management; 2. Green purchasing; 3. Investment recovery, which demonstrates the similarities in developing countries. In analyzing the green supply chain practices and mechanisms of dissemination, this study showed that these green supply chain practices depend on theirs suppliers (from an upstream to downstream chain) and the green supply chain dissemination depends more on custormes' actions (form a downstream to upstream chain). Thus, it can say that the supply chain is consumer driven (brand) in; therefore being the strongest link in the supply chain. Therefore, the green supply chain management approach is considered an extension of envirommental management practices and supply chain management practices to control... (Complete abstract click electronic access below)
The goal of this study was to identify which green supply chain practices are adopted by computer manufacturing companies in Brazil and how these practices are disseminated to stakeholders in the supply chain. Then, five case studies on computer companies were conducted, in which data was collected via interviews, direct observations and available documentation (folders, pamphlets and/or reports), and companies' websites. Later, a qualitative analysis of each case was administered, wherein they were compared and the data was synthesized in order to understand the current situation as it pertains to the topic. When compared with the international literature, the results showed that this sector in Brazil has similar features to its equivalent sectors in developing countries where it has been studied (e.g., China). In reported cases, it was discovered that the main practices adopted in the studied companies are the same as those found in the literature which are: 1. Internal environmental management; 2. Green purchasing; 3. Investment recovery, which demonstrates the similarities in developing countries. In analyzing the green supply chain practices and mechanisms of dissemination, this study showed that these green supply chain practices depend on theirs suppliers (from an upstream to downstream chain) and the green supply chain dissemination depends more on custormes' actions (form a downstream to upstream chain). Thus, it can say that the supply chain is consumer driven (brand) in; therefore being the strongest link in the supply chain. Therefore, the green supply chain management approach is considered an extension of envirommental management practices and supply chain management practices to control... (Complete abstract click electronic access below)
Descrição
Palavras-chave
Gestão ambiental, Empresas, Informática, Environmental management, Informatics, Business enterprises
Como citar
ARANTES, Ariana Fernandes. Identificação e disseminação de práticas ambientais na cadeia de suprimento: estudo de casos em empresas manufatureiras do segmento de informática. 2012. 199 f. Dissertação (mestrado) - Universidade Estadual Paulista, Faculdade de Engenharia, 2012.