Competitividade e território: uma análise do arranjo produtivo local potencial de cerâmica artística do município de Porto Ferreira - SP
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Data
2013-07-04
Autores
Teixeira, Tiago Roberto Alves [UNESP]
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Universidade Estadual Paulista (Unesp)
Resumo
A presente dissertação realiza uma análise da competitividade das indústrias de cerâmica artística do Arranjo Produtivo Local Potencial de Porto Ferreira – SP em relação a alguns elementos do território local. Tal análise parte da hipótese de que as indústrias atuais se tornam mais competitivas ao se apropriarem dos recursos específicos dos territórios os quais estão inseridos como a identidade territorial, a mão de obra especializada, o meio inovador e a governança territorial. O município de Porto Ferreira é marcado pela presença do Arranjo Produtivo Local Potencial de Cerâmica Artística, que em vista da existência de aproximadamente 72 empresas e pela produção de vasos, estatuetas, objetos decorativos e utensílios de mesa como pratos, travessas, canecas, bules e xícaras se tornou conhecido como a “Capital da Cerâmica Artística”. Tal setor é muito importante para a economia brasileira, pois ao produzir mercadorias artesanais é responsável pela geração de milhares de empregos. No entanto, após a abertura econômica que ocorreu na década de 90, este mercado tem sofrido uma drástica diminuição do número de indústrias devido à falência destas, as quais são afetadas pela elevada competitividade decorrente dos produtos importados da Ásia, que chegam a este setor. Desta forma as indústrias têm se apropriado dos recursos específicos do território local visando um aumento da competitividade. Esses recursos foram analisados ao longo do texto, tanto de forma teórica quanto de maneira empírica. Para se compreender a atual competitividade do Arranjo Produtivo Local Potencial em sua relação com o território, realizaram-se diversas entrevistas quantitativas e qualitativas, assim como o levantamento de dados secundários, permitindo então que o objetivo proposto fosse alcançado, utilizou-se também o quadro...
This thesis makes an analysis of the competitiveness of the Potential Artistic Ceramics Cluster of Porto Ferreira - SP regarding some elements of the local territory. This analysis starts from the assumption that the current industries become more competitive by incorporating specific features of the territories which they are inserted such as territorial identity, the skilled labor, the innovative environment and the territorial governance. The municipality of Porto Ferreira is marked by the presence of the Potential Artistic Ceramics Cluster, which has the existence of about 72 companies, which produces vases, figurines, decorative items and tableware such as plates, platters, mugs, teapots, cups, in this way the place became known as the Capital of Artistic Ceramics. This sector is very important for the Brazilian economy, since by producing handcrafted goods is responsible for generating thousands of jobs. However, after the economic liberalization that occurred in the 90s, this market has suffered a drastic decrease in the number of industries due to the failure of these, which are affected by the high competitiveness of the imported products from Asia, arriving in this sector. Thus industries have appropriated to specific features of the local territory aimed at increasing competitiveness. These features were analyzed throughout the text, both theoretically as empirically. To understand the current competitiveness of the Potential Cluster in its relation with the territory, there were several quantitative and qualitative interviews, as well as the collection of secondary data, thus allowing the proposed objectives were achieved, we also used the framework methodology developed by Pecqueur and... (Complete abstract click electronic access below)
This thesis makes an analysis of the competitiveness of the Potential Artistic Ceramics Cluster of Porto Ferreira - SP regarding some elements of the local territory. This analysis starts from the assumption that the current industries become more competitive by incorporating specific features of the territories which they are inserted such as territorial identity, the skilled labor, the innovative environment and the territorial governance. The municipality of Porto Ferreira is marked by the presence of the Potential Artistic Ceramics Cluster, which has the existence of about 72 companies, which produces vases, figurines, decorative items and tableware such as plates, platters, mugs, teapots, cups, in this way the place became known as the Capital of Artistic Ceramics. This sector is very important for the Brazilian economy, since by producing handcrafted goods is responsible for generating thousands of jobs. However, after the economic liberalization that occurred in the 90s, this market has suffered a drastic decrease in the number of industries due to the failure of these, which are affected by the high competitiveness of the imported products from Asia, arriving in this sector. Thus industries have appropriated to specific features of the local territory aimed at increasing competitiveness. These features were analyzed throughout the text, both theoretically as empirically. To understand the current competitiveness of the Potential Cluster in its relation with the territory, there were several quantitative and qualitative interviews, as well as the collection of secondary data, thus allowing the proposed objectives were achieved, we also used the framework methodology developed by Pecqueur and... (Complete abstract click electronic access below)
Descrição
Palavras-chave
Economic geography, Geografia econômica, Ceramica, Arranjos produtivos locais, Concorrência, Porto Ferreira (SP)
Como citar
TEIXEIRA, Tiago Roberto Alves. Competitividade e território: uma análise do arranjo produtivo local potencial de cerâmica artística do município de Porto Ferreira - SP. 2013. 179 f. Dissertação - (mestrado) - Universidade Estadual Paulista Júlio de Mesquita Filho, Instituto de Geociências e Ciências Exatas de Rio Claro, 2013.