Discurso e classe: mobilidade social refletida no discurso do empresariado calçadista de Franca - SP
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Data
2009
Autores
Guaraldo, Paula D'Andrea [UNESP]
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
A pesquisa propõe o desenvolvimento de um estudo de caso de análise do discurso de industriais do setor calçadista de Franca - SP. Foram desenvolvidas Análises dos Discursos de dois industriais precursores do setor, Jorge Félix Donadelli e Carlos Alberto Brigagão, proprietários das Indústrias de calçados Donadelli e Sândalo, respectivamente, e Carlos Guaraldo e Geraldo Ribeiro, propretários da Calçados Frank e da Opananken, respectivamente. A proposta tem o intuito de aprofundar os conhecimentos referentes ao industrial local por meio da realização de análises de discurso, juntamente com análises sociológicas dos sujeitos, pois são analisados industriais que apresentam origens distintas – tanto de origem proletária quanto herdeiros de indústrias já estabelecidas há tempos no setor. Neste sentido, busca-se compreender questões que envolvem a trajetória de vida dos novos industriais francanos, verificar o choque entre seus discursos e mentalidades, os eventuais abalos de seus referenciais de classe, e, talvez, o conseqüente desligamento de suas origens; essas hipóteses podem ser analisadas e discutidas através das teorias de Análise do Discurso e teorias que discutem classe e condição de classe. Foram realizadas entrevistas que, após as análises, foram comparadas entre si em busca de evidências acerca dos referenciais de classe, com o intuito de identificar o habitus de classe dos mesmos, visto que suas origens sociais diferem, entretanto, atualmente são pertencentes aos estratos superiores do empresariado calçadista francano.
The research suggests the development of a case study of the Speech Analysis from the industrial footwear industry in Franca - SP. Analysis of Speeches were developed by two industrial sector precursors: Donadelli Jorge Felix and Carlos Alberto Brigagão, owners from Calçados Donadelli and Sândalo, respectively and Carlos Guaraldo and Geraldo Ribeiro, owners from Calçados Frank and Opananken respectively. The proposal is an effort to gain more knowledge concerning the industrial site through the completion of the analysis of speech, along with sociological analysis of the subjects offered, because they are considered industrial presenting different origins - both of proletarian origin as heirs of industries already established some time ago in the sector. In this sense, we try to understand issues involving the trajectory of life of the new industrial from Franca, check the clash between their words and attitudes, the quake of its references to class and perhaps the consequent shutdown of its origins, these assumptions can be analyzed and discussed by the theories of discourse analysis and theories that referrer to discuss class and condition class. Were conducted in-depth interviews that after the tests were compared with each other in search of evidence about the class of benchmarks in order to identify the habitus of the same class, since its origins differ, however are currently belonging to the upper strata footwear from Franca of entrepreneur.
The research suggests the development of a case study of the Speech Analysis from the industrial footwear industry in Franca - SP. Analysis of Speeches were developed by two industrial sector precursors: Donadelli Jorge Felix and Carlos Alberto Brigagão, owners from Calçados Donadelli and Sândalo, respectively and Carlos Guaraldo and Geraldo Ribeiro, owners from Calçados Frank and Opananken respectively. The proposal is an effort to gain more knowledge concerning the industrial site through the completion of the analysis of speech, along with sociological analysis of the subjects offered, because they are considered industrial presenting different origins - both of proletarian origin as heirs of industries already established some time ago in the sector. In this sense, we try to understand issues involving the trajectory of life of the new industrial from Franca, check the clash between their words and attitudes, the quake of its references to class and perhaps the consequent shutdown of its origins, these assumptions can be analyzed and discussed by the theories of discourse analysis and theories that referrer to discuss class and condition class. Were conducted in-depth interviews that after the tests were compared with each other in search of evidence about the class of benchmarks in order to identify the habitus of the same class, since its origins differ, however are currently belonging to the upper strata footwear from Franca of entrepreneur.
Descrição
Palavras-chave
Sociologia, Classes sociais, Calçados - Franca (SP), Empresarios, Speech, Footwear sector
Como citar
GUARALDO, Paula D'Andrea. Discurso e classe: mobilidade social refletida no discurso do empresariado calçadista de Franca - SP. 2009. 216 f. Dissertação (mestrado) - Universidade Estadual Paulista, Faculdade de Ciências e Letras de Araraquara, 2009.