TRUE OR FALSE: CONSUMER PERCEPTION TO GREEN CONSUMER RETAIL

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dc.contributor.authorBraga Junior, Sergio Silva [UNESP]
dc.contributor.authorSilva, Dirceu da
dc.contributor.authorMoraes, Nelson Russo de [UNESP]
dc.contributor.authorAlves Garcia, Sheila Farias [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.contributor.institutionUniv Nove Julho
dc.date.accessioned2018-11-26T15:37:32Z
dc.date.available2018-11-26T15:37:32Z
dc.date.issued2016-07-01
dc.description.abstractThe aim of this study was to analyze the influence of greenwshing in consumer awareness for green consumption in retail. Under this approach was evaluated if the greenwashing confuses consumers about what is to be green consumption and if it relies on green consumption. For the verification of the objective proposed by this work, an exploratory survey was conducted quantitative, through a survey with a sample of 359 respondents of Sao Paulo/Brazil. As for the justification of the method used, the exploratory research, with a non-probabilistic convenience sampling and quantitative nature, are characterized by a field approach seeking situational characteristics presented by respondents to generate quantitative measures of the attributes observed by them. For data collection was used a specialized company and market research and thus were collected data from real consumers. As a result it was observed that the greenwashing confuses consumed and does not influence the confidence of the green product.en
dc.description.affiliationUniv Estadual Paulista, UNESP, Sao Paulo, SP, Brazil
dc.description.affiliationUniv Nove Julho, Programa Posgrad, PPGA UNINOVE, Bauru, SP, Brazil
dc.description.affiliationFCE UNESP, Programa Posgrad Agronegocio & Desenvolvimento, Sao Paulo, SP, Brazil
dc.description.affiliationFCAV UNESP, Programa Posgrad Adm, Sao Paulo, SP, Brazil
dc.description.affiliationUnespUniv Estadual Paulista, UNESP, Sao Paulo, SP, Brazil
dc.description.affiliationUnespFCE UNESP, Programa Posgrad Agronegocio & Desenvolvimento, Sao Paulo, SP, Brazil
dc.description.affiliationUnespFCAV UNESP, Programa Posgrad Adm, Sao Paulo, SP, Brazil
dc.format.extent390-400
dc.identifierhttp://dx.doi.org/10.5585/remark.v15i3.3342
dc.identifier.citationRevista Brasileira De Marketing. Sao Paulo: Univ Nove Julho, v. 15, n. 3, p. 390-400, 2016.
dc.identifier.doi10.5585/remark.v15i3.3342
dc.identifier.issn2177-5184
dc.identifier.lattes6708471420702848
dc.identifier.urihttp://hdl.handle.net/11449/159231
dc.identifier.wosWOS:000389154500007
dc.language.isopor
dc.publisherUniv Nove Julho
dc.relation.ispartofRevista Brasileira De Marketing
dc.rights.accessRightsAcesso restrito
dc.sourceWeb of Science
dc.subjectGreenwashing
dc.subjectRetail
dc.subjectGreen Product
dc.subjectConsumer Behaviour
dc.subjectSustainability
dc.titleTRUE OR FALSE: CONSUMER PERCEPTION TO GREEN CONSUMER RETAILen
dc.typeArtigo
dcterms.rightsHolderUniv Nove Julho
unesp.author.lattes6708471420702848

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