Assessment of quality service in the marketing of fruit and vegetables in retail formats in Brazil

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dc.contributor.authorScalco, A. R. [UNESP]
dc.contributor.authorOliveira, S. C. [UNESP]
dc.contributor.authorFonseca, A. C. [UNESP]
dc.contributor.authorRodrigues, F. M. [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)
dc.date.accessioned2022-04-28T19:00:53Z
dc.date.available2022-04-28T19:00:53Z
dc.date.issued2011-01-01
dc.description.abstractFresh produce are distributed by various retail formats such as supermarkets, street fairs, retail shops, and grocery stores. The purchase of these products by consumers depends on numerous factors such as satisfaction with the service, product quality, facilities, cleanliness and hygiene of the place, proximity, among other factors. Thus, this research aims to perform an evaluation of the quality of the services in street markets and section of fruit and vegetables (FV) in supermarkets in the city of Tupa, to point out the strengths and weaknesses of these marketing channels and propose possible improvements. The study found the quality of services in both retail facilities to be bad, highlighting the dimensions of tangibility and reliability.en
dc.description.affiliationCEPEAGRO/CET, Univ. Estadual Paulista - UNESP, Av. Domingos da Costa Lopes, 780
dc.description.affiliationUnespCEPEAGRO/CET, Univ. Estadual Paulista - UNESP, Av. Domingos da Costa Lopes, 780
dc.identifier.citation21st International Conference on Production Research: Innovation in Product and Production, ICPR 2011 - Conference Proceedings.
dc.identifier.scopus2-s2.0-84923437982
dc.identifier.urihttp://hdl.handle.net/11449/220316
dc.language.isoeng
dc.relation.ispartof21st International Conference on Production Research: Innovation in Product and Production, ICPR 2011 - Conference Proceedings
dc.sourceScopus
dc.subjectFruit and vegetables
dc.subjectRetail formats
dc.subjectService quality
dc.subjectStreet markets
dc.subjectSupermarkets
dc.titleAssessment of quality service in the marketing of fruit and vegetables in retail formats in Brazilen
dc.typeTrabalho apresentado em evento

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