Improving business innovation and research through the application of neuromarketing with ethics: a framework

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dc.contributor.authorOliveira, Jorge Henrique Caldeira de
dc.contributor.authorGiraldi, Janaina de Moura Engracia
dc.contributor.authorJabbour, Charbel José Chiappetta [UNESP]
dc.contributor.authorNetto, Cristina Ferreira
dc.contributor.authorBetty, Kelley Cristina Mazzetto
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.contributor.institutionUniversidade de São Paulo (USP)
dc.date.accessioned2016-03-02T13:04:39Z
dc.date.available2016-03-02T13:04:39Z
dc.date.issued2015
dc.description.abstractThe objective of this paper is to analyse and to discuss the ethical issues in the field of research known as neuromarketing, a tool used to improve innovation in companies. It uses techniques available to neuroscientists, both newer and more sophisticated ones along with traditional ones, but now for new purposes. From the beginning, this new area has evoked discussions about ethical aspects related to the results presented. Despite the unrestricted controversy surrounding the theme, few studies have discussed ethical issues involved in this line of research in a pragmatic manner. In this sense, this paper seeks to analyse and discuss ethical issues in neuromarketing research through a literature review and the proposal for a framework of ethical mapping. This framework revealed the ethical implications that would be most prominent in certain research situations: the purpose of utilising neuromarketing techniques, organisational type, and industrial sector, among others.en
dc.description.affiliationUniversidade Estadual Paulista Júlio de Mesquita Filho, Universidade Estadual Paulista Júlio de Mesquita Filho, Bauru, Av. Eng. Luiz Edmundo C. Coube 14-01, CEP 17017-324, SP, Brasil
dc.description.affiliationUniversity of Sao Paulo, Business School at Ribeirao Preto, Av. Bandeirantes, 3900, Monte Alegre, Ribeirao Preto-SP, 14040-905, Brazil
dc.description.affiliationUnespUniversidade Estadual Paulista Júlio de Mesquita Filho, Universidade Estadual Paulista Júlio de Mesquita Filho, Bauru, Av. Eng. Luiz Edmundo C. Coube 14-01, CEP 17017-324, SP, Brasil
dc.format.extent52-64
dc.identifierhttp://dx.doi.org/10.1504/ijbir.2015.065953
dc.identifier.citationInternational Journal of Business Innovation and Research, v. 9, n. 1, p. 52-64, 2015.
dc.identifier.doi10.1504/ijbir.2015.065953
dc.identifier.issn1751-0252
dc.identifier.lattes3417855296570358
dc.identifier.lattes3469947472477698
dc.identifier.lattes9239259038014203
dc.identifier.lattes7578805178051640
dc.identifier.urihttp://hdl.handle.net/11449/135837
dc.language.isoeng
dc.relation.ispartofInternational Journal of Business Innovation and Research
dc.relation.ispartofsjr0,280
dc.rights.accessRightsAcesso restrito
dc.sourceCurrículo Lattes
dc.titleImproving business innovation and research through the application of neuromarketing with ethics: a frameworken
dc.typeArtigo
unesp.author.lattes3417855296570358
unesp.author.lattes3469947472477698
unesp.author.lattes9239259038014203
unesp.author.lattes7578805178051640
unesp.campusUniversidade Estadual Paulista (Unesp), Faculdade de Engenharia, Baurupt

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