QRcode, hashtag or audio watermark? A case study on second screening

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dc.contributor.authorAngeluci, Alan César Belo
dc.contributor.authorCalixto, Gustavo Moreira
dc.contributor.authorBevilaqua, Leire Mara [UNESP]
dc.contributor.authorBernardini, Gleice [UNESP]
dc.contributor.authorGobbi, Maria Cristina [UNESP]
dc.contributor.institutionUSCS
dc.contributor.institutionCentro Universitário Senac - Santo Amaro
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2018-12-11T17:27:30Z
dc.date.available2018-12-11T17:27:30Z
dc.date.issued2017-03-01
dc.description.abstractCombining television and a second, web-connected screen, is challenging both in technical and production content issues, as they can influence users’ engagement with the content. The case study presented in this paper aims to discuss how the use of different content recognition techniques for TV set and mobile devices synchronization can impact for better or worse the users’ interactive experience. From a triangulation method approach, using a prototype, quantitative and qualitative questionnaires and focus groups, user test sessions were carried out in order to collect perceptions and reactions from participants using variations of QRcode, hashtag and audio watermark markers when second screening. Data analysis showed that a key factor for a fruitful content recognition for dual screening is not only the seamless communication by itself, but the influence level of each specific characteristics of a marker, such as size of images, number of characters and noises.en
dc.description.affiliationPrograma de Pós-Graduação em Comunicação Universidade Municipal de São Caetano do Sul USCS, Rua Santo Antônio, 50, Centro
dc.description.affiliationCentro Universitário Senac - Santo Amaro, Avenida Engenheiro Eusébio Stevaux, 823
dc.description.affiliationTelevisão Universitária UNESP, Rua Jacy Stevaux Villaça, 2-99
dc.description.affiliationPrograma de Pós-Graduação em Comunicação Universidade Estadual Paulista UNESP, Avenida Engenheiro Luiz Edmundo Carrijo Coube, 14-01
dc.description.affiliationUnespTelevisão Universitária UNESP, Rua Jacy Stevaux Villaça, 2-99
dc.description.affiliationUnespPrograma de Pós-Graduação em Comunicação Universidade Estadual Paulista UNESP, Avenida Engenheiro Luiz Edmundo Carrijo Coube, 14-01
dc.format.extent7519-7534
dc.identifierhttp://dx.doi.org/10.1007/s11042-016-3417-z
dc.identifier.citationMultimedia Tools and Applications, v. 76, n. 5, p. 7519-7534, 2017.
dc.identifier.doi10.1007/s11042-016-3417-z
dc.identifier.file2-s2.0-84960460201.pdf
dc.identifier.issn1573-7721
dc.identifier.issn1380-7501
dc.identifier.lattes2302756561160804
dc.identifier.scopus2-s2.0-84960460201
dc.identifier.urihttp://hdl.handle.net/11449/177872
dc.language.isoeng
dc.relation.ispartofMultimedia Tools and Applications
dc.relation.ispartofsjr0,287
dc.rights.accessRightsAcesso aberto
dc.sourceScopus
dc.subjectAudio watermark
dc.subjectContent recognition
dc.subjectHashtag
dc.subjectQRcode
dc.subjectSecond screen
dc.subjectTV
dc.titleQRcode, hashtag or audio watermark? A case study on second screeningen
dc.typeArtigo
unesp.advisor.lattes2302756561160804
unesp.departmentComunicação Social - FAACpt

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Bauru - FAAC - Faculdade de Arquitetura, Artes, Comunicação e Design