Challenges for the public relations' activity in the contemporary world: opinion survey with professionals from the state of Sao Paulo

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dc.contributor.authorSilva, Marcelo Pereira da
dc.contributor.authorTrindade, Ana Carolina [UNESP]
dc.contributor.authorRossi, Jessica de Cassia
dc.contributor.institutionUniv Metodista Sao Paulo
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.contributor.institutionUniv Sagrado Coracao
dc.date.accessioned2018-11-26T15:47:18Z
dc.date.available2018-11-26T15:47:18Z
dc.date.issued2017-07-01
dc.description.abstractThe Public Relations activity carries a series of challenges considering teaching, learning and market. Through literary review and qualitative research, we introduce some historical elements of Public Relations and the adversities that the activity crossed by virtue of its authoritarian insertion in Brazil, shining a light on the connection between the education offered by the Institutions and the requirements of the market. From this article, we have noticed that some needs of the market trends for Public Relations arise from the historical gap between teaching and learning and the problems faced by the lack of affirmative policies of the profession through the class organs. We infer, consequently, that these aspects exalt the challenges and the opportunities related to the teaching of Public Relations, since in a country pervaded by corruption, Public Relations are gaining in the construction of a more just world through the truth.en
dc.description.affiliationUniv Metodista Sao Paulo, Sao Bernardo Do Campo, Brazil
dc.description.affiliationUniv Estadual Paulista, Linguagem Cultura & Midia, Sao Paulo, Brazil
dc.description.affiliationUniv Sagrado Coracao, Curso Relacoes Publ, Bauru, Brazil
dc.description.affiliationUniv Sagrado Coracao, Curso Jornalismo, Bauru, Brazil
dc.description.affiliationUniv Sagrado Coracao, Curso Publicidade, Bauru, Brazil
dc.description.affiliationUnespUniv Estadual Paulista, Linguagem Cultura & Midia, Sao Paulo, Brazil
dc.format.extent103-124
dc.identifierhttp://dx.doi.org/10.5783/RIRP-14-2017-07-103-124
dc.identifier.citationRevista Internacional De Relaciones Publicas. Malaga: Univ Malaga, Inst Investigacion Relaciones Publicas, v. 7, n. 14, p. 103-124, 2017.
dc.identifier.doi10.5783/RIRP-14-2017-07-103-124
dc.identifier.issn2174-3681
dc.identifier.urihttp://hdl.handle.net/11449/160048
dc.identifier.wosWOS:000423923800007
dc.language.isopor
dc.publisherUniv Malaga, Inst Investigacion Relaciones Publicas
dc.relation.ispartofRevista Internacional De Relaciones Publicas
dc.rights.accessRightsAcesso restrito
dc.sourceWeb of Science
dc.subjectteaching
dc.subjectpublic relations
dc.subjecthistory
dc.subjectqualitative research
dc.subjectchallenges
dc.titleChallenges for the public relations' activity in the contemporary world: opinion survey with professionals from the state of Sao Pauloen
dc.typeArtigo
dcterms.rightsHolderUniv Malaga, Inst Investigacion Relaciones Publicas

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