Informação e comunicação sobre os direitos das mulheres: a importância da comunicação digital para o acesso à informação
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Data
2022-09-23
Autores
Datrino, Mariana Alarcon
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Editor
Universidade Estadual Paulista (Unesp)
Resumo
Nas últimas décadas, a informação assumiu importante papel na construção das estruturas sociais e das relações de poder, influenciando diretamente a economia, o trabalho e as diversas formas de sociabilidade. A internet e as tecnologias digitais possibilitam um alargamento da informação e fornecem mecanismos para a ação de diversos atores sociais que se comunicam com a opinião pública de forma direta, sendo esse processo ainda mais intenso nas redes sociais digitais. Estudos evidenciam a importância da comunicação e, em especial, da comunicação digital para o acesso à informação e construção da cidadania, uma vez que a militância pelos direitos civis, políticos e sociais, exige, primeiramente, que os mesmos sejam conhecidos e reconhecidos. Neste cenário, os movimentos sociais configuram-se como os principais atores do processo de mobilização da sociedade civil em prol dos seus direitos e a Comunicação, um campo relevante para legitimar as suas demandas e ações. Assim, esta pesquisa se concentrou na relação entre comunicação digital e acesso à informação, sobretudo, as informações relacionadas aos direitos das mulheres que, organizadas historicamente em torno do movimento feminista, militam pelos mais diversos direitos em nossa sociedade. O objetivo geral da investigação foi refletir sobre a dinâmica comunicacional e seu impacto na difusão da informação sobre os direitos das mulheres no ambiente digital. Especificamente, pretendeu-se estimar a relevância da internet, suas limitações e potenciais na difusão da informação para e sobre o movimento feminista, e sobre os direitos das mulheres; compreender a dinâmica e a atuação de movimentos sociais que militam pelos direitos das mulheres no ambiente on-line; e, com base nos exemplos do Movimento Mulher 360 e do Movimento de Mulheres Camponesas, analisar a informação on-line acerca dos direitos das mulheres, a partir dos conteúdos publicados em suas respectivas redes sociais. Para estruturar tais objetivos, optou-se pela Hermenêutica de Profundidade, abordagem metodológica que busca compreender, historicamente, as estruturas e as relações de poder, aqui aplicadas aos produtos comunicacionais que serão analisados. Em conjunto, foi utilizada a Análise de Conteúdo através de uma abordagem quali-quantitativa, para compreender e interpretar as publicações dos referidos movimentos de mulheres nas redes sociais do Facebook, Instagram e seus respectivos stories. Por fim, compreendeu-se que fomentar informação sobre direitos é insuficiente para pensarmos na cidadania como um todo, mas como visto, o acesso à informação e sua capacidade de gerar consciência sobre uma situação problemática, é o primeiro estágio para tal. Deste modo, este estudo foi relevante para refletir a comunicação digital como forma de ampliar a democracia brasileira através da difusão da informação, bem como para destacar os desafios a serem superados e o reconhecimento da necessidade de esforços múltiplos para tal.
In recent decades, information has assumed an important role in the construction of social structures and power relations, directly influencing the economy, work and the various forms of sociability. The internet and digital technologies make it possible to expand information and provide mechanisms for the action of various social actors who communicate directly with public opinion, and this process is even more intense in digital social networks. Studies show the importance of communication and, in particular, digital communication for accessing information and building citizenship, since militancy for civil, political and social rights requires, first, that they be known and recognized. In this scenario, social movements are the main actors in the process of mobilizing civil society in favor of their rights and Communication, a relevant field to legitimize their demands and actions. Thus, this research focused on the relationship between digital communication and access to information, especially information related to the rights of women who, historically organized around the feminist movement, militate for the most diverse rights in our society. The general objective of the investigation was to reflect on the communication dynamics and its impact on the dissemination of information on women's rights in the digital environment. Specifically, it was intended to estimate the relevance of the internet, its limitations and potential in the dissemination of information for and about the feminist movement, and on women's rights; understand the dynamics and performance of social movements that fight for women's rights in the online environment; and, based on the examples of Movimento Mulher 360 and Movimento de Mulheres Camponesas, to analyze online information about women's rights, based on content published on their respective social networks. In order to structure these objectives, the Depth Hermeneutics was chosen, a methodological approach that seeks to understand, historically, the structures and relations of power, applied here to the communicational products that will be analyzed. Together, Content Analysis was used through a quali-quantitative approach, to understand and interpret the publications of these women's movements on the social networks of Facebook, Instagram and their respective stories. Finally, it was understood that promoting information about rights is insufficient to think about citizenship as a whole, but as seen, access to information and its ability to generate awareness of a problematic situation is the first stage for this. Thus, this study was relevant to reflect on digital communication as a way to expand Brazilian democracy through the dissemination of information, as well as to highlight the challenges to be overcome and the recognition of the need for multiple efforts to do so.
In recent decades, information has assumed an important role in the construction of social structures and power relations, directly influencing the economy, work and the various forms of sociability. The internet and digital technologies make it possible to expand information and provide mechanisms for the action of various social actors who communicate directly with public opinion, and this process is even more intense in digital social networks. Studies show the importance of communication and, in particular, digital communication for accessing information and building citizenship, since militancy for civil, political and social rights requires, first, that they be known and recognized. In this scenario, social movements are the main actors in the process of mobilizing civil society in favor of their rights and Communication, a relevant field to legitimize their demands and actions. Thus, this research focused on the relationship between digital communication and access to information, especially information related to the rights of women who, historically organized around the feminist movement, militate for the most diverse rights in our society. The general objective of the investigation was to reflect on the communication dynamics and its impact on the dissemination of information on women's rights in the digital environment. Specifically, it was intended to estimate the relevance of the internet, its limitations and potential in the dissemination of information for and about the feminist movement, and on women's rights; understand the dynamics and performance of social movements that fight for women's rights in the online environment; and, based on the examples of Movimento Mulher 360 and Movimento de Mulheres Camponesas, to analyze online information about women's rights, based on content published on their respective social networks. In order to structure these objectives, the Depth Hermeneutics was chosen, a methodological approach that seeks to understand, historically, the structures and relations of power, applied here to the communicational products that will be analyzed. Together, Content Analysis was used through a quali-quantitative approach, to understand and interpret the publications of these women's movements on the social networks of Facebook, Instagram and their respective stories. Finally, it was understood that promoting information about rights is insufficient to think about citizenship as a whole, but as seen, access to information and its ability to generate awareness of a problematic situation is the first stage for this. Thus, this study was relevant to reflect on digital communication as a way to expand Brazilian democracy through the dissemination of information, as well as to highlight the challenges to be overcome and the recognition of the need for multiple efforts to do so.
Descrição
Palavras-chave
Informação, Direito das mulheres, Comunicação on-line, Redes sociais on-line, Information, Women's rights, Online communication, Digital social networks