Bauru - FAAC - Faculdade de Arquitetura, Artes, Comunicação e Design

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https://hdl.handle.net/11449/254596

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Agora exibindo 1 - 20 de 998

Modelo de oficina para capacitação de acessibilidade visual em mídias sociais
(Universidade Estadual Paulista (Unesp), 2023-12-01) Moreira, Tainá Bernardes Esteves; Maciel, Suely [UNESP]
Com a evolução da tecnologia no último século o ambiente digital vem cada vez mais se consolidando como espaço de participação e troca entre indivíduos, de maneira que as dinâmicas desenvolvidas online chegam a ditar o ritmo em que a própria sociedade se desenrola. As Relações Públicas, caracterizadas como agentes sociais responsáveis pela manutenção da esfera pública, encontram no ambiente digital um campo essencial para sua atuação e devem trabalhar em prol da promoção dessa participação online, atividade que é diretamente ameaçada pelas barreiras de acesso que impedem alguns públicos de participar desse local, como é o caso das pessoas com deficiência visual. Assim, considerando a vertente educativa das Relações Públicas e utilizando-se de uma pesquisa qualitativa de caráter exploratório-descritivo e pesquisa bibliográfica de revisão narrativa, propõe-se um modelo de oficina formativa sobre acessibilidade visual em mídias sociais digitais, objetivando enfrentar as barreiras de acesso nas plataformas (Instagram, Facebook, Twitter e LinkedIn) a partir da difusão do conhecimento e alocação de técnicas e diretrizes de produção de conteúdo acessível nas rotinas de produção de profissionais de comunicação, organizações e usuários de mídias sociais no geral.
Genealogia da desigualdade: o impacto da branquitude escravocrata na região administrativa de Bauru
(Universidade Estadual Paulista (Unesp), 2023-01) Nobrega, Ana Beatriz Rocha de; Vieira, Maria Eduarda; Moraes, Vanessa Pinto; Xavier, Juarez Tadeu de Paula [UNESP]
O “Genealogia da Desigualdade: o impacto da branquitude escravocrata na região administrativa de Bauru” é um livro-reportagem que visa expor a realidade do período escravocrata bauruense, bem como apontar seus impactos na sociedade atual, excepcionalmente quando se fala da relação entre pessoas brancas e negras. Por meio do jornalismo investigativo, obteve-se o produto final, que relata a história de famílias do centro-oeste paulista e personagens nacionais, apontando qual é a ligação desses indivíduos com a formação racista do Estado brasileiro.
MIG Museu da Indústria de Guarulhos: espaço de salvaguarda da memória industrial
(Universidade Estadual Paulista (Unesp), 2023-12-04) Souza, Bruna Cordeiro de; Benincasa, Vladimir [UNESP]
Neste trabalho, será explorada a relação entre memória, cultura e patrimônio industrial, no intuito de alicerçar o foco desta pesquisa: a preservação da memória industrial de Guarulhos. A presença da indústria no município de Guarulhos - SP, marcou o tecido urbano e contribuiu com sua formação identitária. Em decorrência disso, é extremamente importante promover o reconhecimento, valorização e preservação do patrimônio industrial guarulhense. Propõe-se que isto seja feito com a construção do MIG: Museu da Industria de Guarulhos no Polo Industrial Itapegica, e é desenvolvido um projeto com base em leitura urbana, projetos referenciais e consulta à população, resultando em um anteprojeto arquitetônico que atende tanto às especificidades técnicas quanto aos anseios da comunidade.
Projeto de parceria entre empresas privadas e o terceiro setor: um estudo de caso sobre o chemin du futur
(Universidade Estadual Paulista (Unesp), 2023-12-05) Ferreira, Bruna Rodrigues do Nascimento; Moraes, Nelson Russo de
Neste estudo, examinou-se a parceria entre Chemin Du Futur, uma organização sediada no Senegal, e Exchange do Bem, uma empresa social privada, analisando colaborações intersetoriais. O problema central foi entender o desenvolvimento dessa aliança e o papel das relações públicas comunitárias nesse contexto. A pesquisa adotou uma abordagem exploratória qualitativa, utilizando o método de estudo de caso. Identificou-se que o comprometimento genuíno com a causa social foi essencial para a parceria, que está em estágio transacional, envolvendo troca de recursos como marketing ligado à causa e programas de voluntariado. Conclui-se que as oportunidades para os profissionais de Relações Públicas nesse cenário envolve engajamento emocional e comunicação transparente. O estudo destaca o potencial de crescimento dessas parcerias, enfatizando a importância do alinhamento estratégico
Dueto: aprendendo em dupla: processo de desenvolvimento de brinquedo inclusivo com foco em crianças com Transtorno do Espectro Autista
(Universidade Estadual Paulista (Unesp), 2023-02-07) Almeida, Mariana Anjos de; Medola, Fausto Orsi
O Transtorno do Espectro Autista (TEA) é um distúrbio do neurodesenvolvimento que acomete principalmente as habilidades comportamentais, sociais e cognitivas e cada criança apresenta suas preferências e peculiaridades e requerem um planejamento pedagógico inclusivo e especializado para se adaptar às suas necessidades de aprendizagem. A problemática analisada ao decorrer da pesquisa, foi o fato de que os jogos e brinquedos presentes no mercado, em sua maioria, estimulam sim a interação, porém, de modo competitivo e isso pode gerar um grande gatilho para as crianças com TEA, podendo levar ao desestímulo, desinteresse ou até mesmo crises agressivas. O objetivo do projeto é a criação de um brinquedo inclusivo, com foco em crianças com TEA, visando ser utilizado como um recurso de aprendizagem em escolas e clínicas de tratamento especializado, de modo que estimule alguns eixos psicomotores como a interação social através do incentivo da fala, além de possibilitar a execução de atividades que trabalhem a coordenação motora fina, de maneira divertida e eficiente para contribuir com o processo de desenvolvimento de cada um dos usuários. Para isso, houve a realização de estudos sobre o transtorno e sobre a questão de inclusão social, além de entrevistas com profissionais da área para validação do projeto, sendo julgado com grande potencial em estimular a interação social positiva.
A pesquisa de opinião na gestão de relacionamentos: caso Oliveira e Olivi Advogados Associados
(Universidade Estadual Paulista (Unesp), 2018-11-26) Ueda, Vanessa Kaori Oshida [UNESP]; Santos, Célia Maria Retz Godoy dos [UNESP]; Universidade Estadual Paulista (Unesp)
This Course Conclusion Work aims to present the use of opinion research in the management of communication and reputation of a legal services company in Bauru, SP: Oliveira e Olivi Advogados Associados. The methodology used was a bibliographical survey, to build the theoretical bases that support the conclusions and the research processes applied to the different segments of the public interest of the case organization. Opinion surveys were developed such as: organizational climate, market climate, customer satisfaction and focus groups, so that it was possible to demonstrate their effectiveness in relation to clients and employees and in the management of communication, which consequently influences reputation. As a result of the study, one can see the strong acuity and the need for the research for the communication sector, but in the medium term, due to the lack of socialization and the lack of transparency in the use of its results, they promoted the discredit of its effectiveness towards the participants, in other words, employees of the company, who are routinely questioned, but without feedback. With the remodeling of applications and the use of research in 2017, it was possible to better understand the importance of research processes and the use of data in different sectors of the company for better management of communication and reputation... (Complete abstract electronic access below)
Livro-reportagem onde há rede, há renda: as histórias por trás das rendas e bordados alagoanos
(Universidade Estadual Paulista (Unesp), 2018-11-28) Silva, Carla Élida Rodrigues da [UNESP]; Gobbi, Maria Cristina [UNESP]; Universidade Estadual Paulista (Unesp)
Not available
Relatório do livro-reportagem: Noiva do Cordeiro
(Universidade Estadual Paulista (Unesp), 2018-11-27) Viana, Lívia Reginato David [UNESP]; Rebechi Júnior, Arlindo [UNESP]; Universidade Estadual Paulista (Unesp)
Not available
Análise do jornalismo na microrregião de Bauru
(Universidade Estadual Paulista (Unesp), 2019-11-28) Souza, Wesley Anjos de [UNESP]; Magnoni, Antonio Francisco [UNESP]; Universidade Estadual Paulista (Unesp)
This research is to analyze among the populations of 10 of the 21 municipalities of the micro-region of Bauru, which consumption habits, what the local media market and the public's satisfaction with the journalism. The municipalities surveyed were divided into two groups, among them the predominance of own media and those that do not. The first group is formed by Bauru, Lençóis Paulista, Iacanga, Pirajuí and Duartina. The second group includes the cities of Balbinos, Pongaí, Lucianópolis, Paulistânia and President Alves. The focus is to analyze through official data collection on transparency portals, questionnaires applied to citizens of each of the municipalities communication, focusing on journalism classified as proximity, regional and local
Projeto experimental reportagem: atrás da Janela
(Universidade Estadual Paulista (Unesp), 2018-12-07) Mello, Stephany Ribeiro de [UNESP]; Gobbi, Maria Cristina [UNESP]; Universidade Estadual Paulista (Unesp)
The objective of this experimental project is to explore the literary language in journalism specialized in tourism in the digital platform. Through a multimedia report the present work seeks out the experiences lived in a low cost trip known as backpacking, under a singular look from a observer, protagonist and storyteller. The website structures thought employing segmentation of the specialized journalism, with the narrative in the first person. Having an exploratory research as execution metodology, it's sought to understand the importance of tourism and it's impact in contemporary society. The work is caracterized by it's lightness and explores the use of videos and images for sake of a better fluity of content. It is also being used within the social media platform for larger and better compatibility towards the interest of the target audience
Assessoria de comunicação e imprensa na era digital
(Universidade Estadual Paulista (Unesp), 2018-06-21) Faria, Marina Kaiser Gomes de [UNESP]; Santos, Célia Maria Retz Godoy dos [UNESP]; Universidade Estadual Paulista (Unesp)
Not available
O Sertão entre a flor e os espinhos: Camila Gabrielle Oliveira de Farias. -
(Universidade Estadual Paulista (Unesp), 2018-12-06) Farias, Camila Gabrielle Oliveira de [UNESP]; Machado Filho, Francisco [UNESP]; Universidade Estadual Paulista (Unesp)
Not available
Relações Públicas na gestão de crise de imagem e reputação na comunicação digital: um estudo exploratório do caso Renault Meu Carro Falha
(Universidade Estadual Paulista (Unesp), 2018-12-06) Alves, Leonora Garcia [UNESP]; Guaraldo, Tamara de Souza Brandão [UNESP]; Universidade Estadual Paulista (Unesp)
This work presents a research on Public Relations in the management of digital communication from the study of a case of crisis of image and reputation. We study the concepts of information flows, communication strategies, communication models and social media. The methodology of the work consists of the exploratory, bibliographical and analytical research of the Renault case study My Car Fail, taking into account the scenario of the Digital Era, consumer behavior, interactivity with users and the company's position in the face of the crisis which was driven by the digital medium in 2011. As an instrument of analysis, the case will be explored from the French Discourse Analysis, with the purpose of analyzing the said and the unsaid. Renault, when it chose not to be told about the crisis, used a non-transparent and asymmetric communication with the client and its public, and even after the crisis, the organization did not act with assertiveness, which made its image and reputation were affected by the exposure of the case in social media carried out by the consumer - the said - who stood out for the non-said in the digital scenario, albeit by judicial force
Travestis e organizações: perspectivas das Relações Públicas na construção de espaços organizacionais inclusivos
(Universidade Estadual Paulista (Unesp), 2018-12-05) Teixeira, Guilherme Lopes [UNESP]; Porém, Maria Eugênia [UNESP]; Universidade Estadual Paulista (Unesp)
The objective of this study is to discuss and reflect on the role of public relations in the inclusion of transvestites in the organizational environment, since these are excluded from social spaces by various factors - associated with normativity and its constant reinforcement through institutions such as family, church, school and the market - and communication presents itself as a possibility for transformation. In order to generate this reflection, we used theoretical research, guided by gender studies, with the purpose of exploring questions about social construction, prejudice and transphobia and, thus, to create a panorama about the transvestite experience to understand its position of exclusion against the organizations. In addition to exploring communication perceptions regarding diversity and the role of public relations in this process. Considering this survey and the vision of communication as a humanizing factor, this essay results in a reflection on the transformative potential of public relations and the need for the current communicator to promote spaces for dialogue and inclusion within organizations. In addition, some guidelines for building an inclusive environment in organizations are suggested.It ends with inquiries about public relations, as a profession and area of knowledge, about transvestite identities, ie, it is questioned whether public relations is creating spaces for inclusion of transvestite narratives or only contributing to the maintenance of the norm, taking in view of its potential for a more effective positioning in the creation and maintenance of inclusive organizational spaces for diversity. With this essay, it is hoped to cooperate for new visions and criticisms of communication in relation to diversity and transvestite experiences
Moda, comunicação e sustentabilidade: estratégias de comunicação para inserção de uma marca sustentável no mercado
(Universidade Estadual Paulista (Unesp), 2018-11-28) Figueiredo, Caroline Siloto Goulart [UNESP]; Andrade, Ana Beatriz [UNESP]; Guaraldo, Tamara de S. B. [UNESP]; Universidade Estadual Paulista (Unesp)
The present work presents the creation of a sustainable feminine clothing brand, a communication plan for its insertion in the market and the creation of a collection inspired by birds. For the creation of the collection, it was necessary to study sustainable chains within fashion and for the creation of the brand and its communication plan, studies were made on the reality of micro and small companies and micro and small entrepreneurs in the fashion industry in the state of São Paulo and a brief study of the online environment of three brands that develop the concept of sustainability in their collections
Labirintos narrativos e a digitalização do lúdico: processos de desenvolvimento para o prólogo de uma história interativa
(Universidade Estadual Paulista (Unesp), 2019-06-18) Camargo, Monna Ranzoti Rocha [UNESP]; Valente, Vânia Cristina Pires Nogueira [UNESP]; Universidade Estadual Paulista (Unesp)
This project reports on the development of the prologue of a visual novel - a digital game genre based on the concept of interactive narrative. It analyzes and explores the particularities and limitations observed by the ludo-narrative model, as well as the possible ways for working with them, while pointing out the instrumental solutions, the concepts and the visual and thematic influences required to bring about a piece in the genre. Visually, this project visits the human figure, the aesthetics of black and white, Far Eastern arts (using artists such as painters Hua San-Chien and Zeng Hao as a reference), medieval European ornamentation of Hiberno-Saxon roots and classical architecture from Southeast Asia. By building upon concepts brought by a selection of authors (such as Ernest Adams (2010), Johan Huizinga (1944), Arlindo Machado (1997) and Joseph Campbell (1949)), this undergraduate thesis discusses the main foundations for the concepts of game, narrativity, interactivity and questions related to the nature of digital aesthetics
Yube: um percurso de criação
(Universidade Estadual Paulista (Unesp), 2019-12-06) Florentino, Juliana Paula [UNESP]; Benutti, Maria Antonia [UNESP]; Universidade Estadual Paulista (Unesp)
This academic work in arts developed a art piece that proposed an approximation with the Brazilian indigenous culture, in which the technique of embroidery on fabric was used. It was discussed how the techniques of weaving and embroidery emerged in prehistory, how the textile craft was socially constructed as a feminine work and how it fit into the artistic realm. Regarding the references for the production of the work, the work is shown in elements present in the Brazilian Amazon Forest, such as Elsje Lagrou's ethnography about the Huni Kuin people and the production of the artist Margaret Mee. In the account of the creation process were presented the stages of the production of the work
Linguagens do corpo: registro e fotoperformance na Exposição Mulheres Radicais
(Universidade Estadual Paulista (Unesp), 2019-11-29) Araujo, Daniele Lima de [UNESP]; Ribeiro, Regilene Ap. Sarzi [UNESP]; Universidade Estadual Paulista (Unesp)
This research addresses the presence and recurrence of registration and photoperformance at the exhibition Radical Women: Latin American Art, 1960-1985, exhibited by the Pinacoteca de São Paulo from August 18 to November 19, 2018. From qualitative bibliographic research and study fieldwork at the exhibition, an expographic analysis was performed, raising in numbers the amount of artist who uses the electronic image, followed by the analysis of performance and photoperformance photographs of selected artists present at the exhibition. The objective was to relate the expographic, museological context with performance and the concept of image registration in contemporary art surrounded by the Latin American socio-political context. The research results show that the record is present not only in the expository context, but also in the artistic strategies of Latin American artists in a military dictatorship context, the same period in which performance is developing as a language and recording devices. Electronics are incorporated into artistic processes. This concomitance of events reflects in the poetic process of the artists in the construction of a new iconography of the body
O pó em que habitas: uma obra tridimensional sobre o feminino na arte
(Universidade Estadual Paulista (Unesp), 2019-11-28) Camargo, Lívia Ranzoti Rocha [UNESP]; Ribeiro, Regilene Ap. Sarzi [UNESP]; Universidade Estadual Paulista (Unesp)
In this undergraduate thesis the proposal was to reflect on my creative process in sculpture, and mainly to question how my artistic production allowed me a knowledge of myself as a theme of work and sculptor artist. During this research was produced a three-dimensional work in plaster of a female body where, simultaneously, I report here my personal reflections. The work was initially modeled in clay and passed through an alginate mold where the final material was deposited. To reflect theoretically on the subject, a research was made with reference of the French sculptress Camille Claudel and other sculptress who brought inspiration for both personal reflection and the visual production of my piece. As a foundation I bring to the dialogue authors such as Focillon, Nochlin, Read, Kraus, Wahba, Canton, Fabris and Paris. In the end, as a result I present a sculptural piece of singular character that completes and conveys the life that also inhabits me
Assinado e selado em sangue: um ensaio sócio-antropológico da tatuagem e a arte
(Universidade Estadual Paulista (Unesp), 2019-11-25) Gonçalves, Arthur Ferrari [UNESP]; Simões, Rosa Maria Araújo [UNESP]; Universidade Estadual Paulista (Unesp)
Tattooing, as well as piercing, is a type of body modification that has been gaining ground in contemporary societies. This cultural insertion comes tied to a new valuation of the tattoo as an object of art. It gains and advance new contours of existence within the West and ends up triggering a new world logic. At the same time that it transforms and assumes a new westernized outfit, it is little studied and divulged in your differences ways of be, leaving aside a possible contribution to the aesthetic and cultural understanding of diverse human groups spread around the world and the cultural conflicts that have followed colonialism and globalization. The objectives of the work is: understand some forms of tattooing in groups that practice it, showing the complexity of this ritual practice that accompanies us since time immemorial (and can tell a lot about ours relate even today) and observe the transformations in the valuation of the tattoo as art form and the possible motivations and effects of this relationship. Having said this, from an interpretive anthropological approach, the tradition of tattoos of the Maori and iban will be analyzed, considering the cultural, historical and pictographic aspects of these, later using political anthropology, decolonial studies and discursive constructions as a critical point for analysis

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