Bauru - FAAC - Faculdade de Arquitetura, Artes, Comunicação e Design

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https://hdl.handle.net/11449/253740

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Agora exibindo 1 - 20 de 964

Famílias tipográficas em anúncios comerciais do Almanack Illustrado do Lavrador Paulista, 1908
(Blucher Design Proceedings, 2024-01) Shimizu, Andressa Licka; Piaia, Jade Samara
Com o intuito de contribuir para os estudos sobre memória gráfica brasileira, em particular sobre impressão com tipos móveis em oficinas paulistanas atuantes no início do século XX, a pesquisa relatada neste artigo teve como objetivo analisar parte do repertório tipográfico da Tipografia Hennies Irmãos. Tomou-se como objeto de estudo a 4ª edição do periódico Almanack Illustrado do Lavrador Paulista, impresso em 1908. Por meio da identificação, tratamento de imagem e catalogação dos caracteres tipográficos, foi possível selecionar famílias tipográficas e compará-las com publicações produzidas anteriormente e por outro impressor. Os estudos da memória gráfica que partem da análise de artefatos como este almanaque mostram-se relevantes para a compreensão das tendências tipográficas e contribuem para o resgate da cultura da impressão na cidade de São Paulo.
Mídia laranja: a informação como indicador de inovação
(Asociación Latinoamericana de Investigadores de la Comunicación (ALAIC), 2020-12-02) Zamberlan, Victor Simões [UNESP]; Carvalho, Juliano Maurício de [UNESP]
Os novos negócios da mídia ensejam cenários de inovação. O desenvolvimento de novos arranjos em torno da criatividade potencializa dinâmicas que contribuem também para o setor de mídia em sua forma de projetar valores tangíveis e intangíveis. O estudo qualitativo, de caráter exploratório e revisão integrativa, desvela o indicador informação da Economia Laranja e sistematiza formas de mensuração da inovação na mídia. O trabalho denota que a inovação midiática dentro do pilar estudado está aferida através da potencialidade de prover fluxo informativo para os demais pilares da Economia Laranja, segmentada pela mensuração de capacidades que permitam a incorporação de novos atores, indivíduos ou instituições, o aperfeiçoamento dos fluxos já estabelecidos e a definição clara e objetiva, por garantia de lei, que respalde a inovação midiática
A ressignificação da velhice feminina: das mediações à Indústria Cultural
(PUC - Goiás, 2021-06) Sampaio, César Augusto [UNESP]; Gonzales, Lucilene dos Santos [UNESP]; Universidade Estadual Paulista (Unesp)
A ressignificação da velhice feminina não estaria imune à ideologia da indústria cultural: manter-se sempre desejável e atraente com a beleza e o viço da juventude. É o que se nota em revistas femininas, na publicidade e em movimentos como ageless e going gray. De caráter bibliográfico, o estudo é focado nas mediações de Jesús Martín-Barbero: sociabilidade, ritualidade, institucionalidade e tecnicidade.
Participation of Users in the Development of the Information Architecture of a Telecare Application for Smartphones Based on the Card Sorting Method
(2022-01-01) Delgado, Cristina Nieves Perdomo [UNESP]; Paschoarelli, Luis Carlos [UNESP]; Zitkus, Emilene; Universidade Estadual Paulista (UNESP); Loughborough University
Access to new technologies by the elderly is gradually increasing. However, although more and more people make use of technology to improve their day-to-day, there are still problems that affect the accessibility and usability of these systems. The objective of this study has been to describe the process, analysis, results, and implication of a card sorting as a usability study to obtain relevant information for the decision making of the information architecture in the development of Telecare applications. The study has involved ten elderly people using the card sorting method in which users are given a predetermined set of category names and asked to sort individual cards into these predetermined categories, related to the telecare application. While the participants placed the cards, the method of thinking aloud was also used to have a view of two cognitive processes of the participant during the execution of the task, generating qualitative knowledge. Most of the participants showed confusion due to the terminology of the different functions of the application. The categories in which the participants had the most difficulty was in the registration and application configuration area. In general, the card sorting process can be considered a very useful technique in information architecture when designing a technological interface, as it is applied to understand how future users think about the content and usability of the system/service.
THEORY AND PRACTICE OF PARTICIPATION IN BBC'S QUESTION TIME
(2022-08-01) Seridório, Daniele Ferreira; Rothberg, Danilo [UNESP]; Erich Brost Institut; Universidade Estadual Paulista (UNESP)
Connections between public service broadcasters and viewers can take place in a variety of contexts, including TV programs where practices of interaction and participation seek to ensure the fulfillment of public media duties. Our research developed an analysis of BBC's Question Time, a television show first broadcast in 1979 and still on. Our goal was to investigate theoretical and empirical aspects of audience participation in the program. Our methods were document and program analysis, and interviews with BBC journalists. The results include a wide view of how Question Time and the participation it provides have evolved. We argue that participation in the media may be a way of reinforcing public service broadcasting commitments with the health of democracy.
Jet cutter technique as a tool to achieve high lipase hydrolytic activity
(2023-01-01) Almeida, Francisco Lucas Chaves [UNESP]; Silveira, Mariana Pereira; Alvim, Izabela Dutra; da Costa, Talles Barcelos; da Silva, Thiago Lopes; Vieira, Melissa Gurgel Adeodato; Prata, Ana Silvia; Forte, Marcus Bruno Soares [UNESP]; Universidade Estadual Paulista (UNESP); Universidade Estadual de Campinas (UNICAMP); Ital
Lipase immobilization has been widely studied because it allows for enzyme reuse and provides more assertive control over the catalytic process. This study aimed to evaluate the effect of bead size on the performance of entrapped lipase. Eversa® Transform 2.0 was immobilized on calcium alginate beads by jet cutting and dripping. Beads produced by jet cutting were small (D[3,4] = 803.36 ± 16.9 µm) and had a relatively narrow size distribution (span of 0.79). Beads obtained by extrusion dripping measured 2459.98 ± 15.6 µm and had a span of 0.45. Infrared spectroscopy and microscopic analysis confirmed the presence of lipase in both types of beads. Lipase showed high hydrolytic activity in its free form (15,000 U g−1). Immobilization in calcium alginate was effective but decreased recovered enzyme activity. The porosity of loaded beads varied with size. The high surface area (5.46 vs 3.13 m2 g−1) and porosity (76.33% vs 21.65%) of beads produced by jet cutting, as compared with those produced by dripping, favored enzyme activity (3000 vs 1500 U g−1 protein). The results indicate that facilitated mass transfer is an important factor in the development of immobilized enzymes.
Experimental Assessment of the Thermal Influence of a Continuous Living Wall in a Subtropical Climate in Brazil
(2023-02-01) Cruciol-Barbosa, Murilo [UNESP]; Fontes, Maria Solange Gurgel de Castro [UNESP]; Azambuja, Maximiliano dos Anjos [UNESP]; Universidade Estadual Paulista (UNESP)
A continuous living wall is a vertical garden that allows the cultivation of a wide variety of species on vertical surfaces, consisting of a sequence of layers that shade and add thermal resistance to the external façades of buildings. Thus, the living wall can be an alternative to increase the thermal efficiency of the building and reduce the use of air conditioning for cooling the indoor environment. This work experimentally investigated the thermal influence of a continuous living wall on the surface temperatures of an east façade in a subtropical climate with hot summers (Cfa), during the summer period. The experiment included the implementation of a real living wall in a seasonally used building and the delimitation of two sample plots (i.e., protected and bare wall). Campaigns were carried out to measure the external and internal surface temperatures of the protected plot, the living wall, and the bare wall, as well as the cavity air temperature, from 08:00 to 17:45, at 15-min intervals. The results show the efficiency of the living wall in reducing the external (up to 10.6 °C) and internal (up to 2.9 °C) surface temperatures of the protected plot compared to the bare wall, along with a reduction in thermal variation (average reduction of 6.5 °C externally and 3.6 °C internally) and an increase in thermal delay (up to 6 h for external and 1 h for internal), in addition to a reduction in temperature and greater thermal stability of the cavity between the garden and the protected land in comparison to the external space.
Multipurpose plants in home gardens of Guarulhos (São Paulo State, Brazil): from biodiversity conservation to public health
(2022-01-01) dos Santos, Silvia Rosana; Ferreira, Maurício Lamano; Francos, Maria Solange; Benini, Sandra Medina [UNESP]; Tavares, Armando Reis [UNESP]; do Nascimento, Ana Paula Branco; Universidade Federal de São Carlos (UFSCar); Universidade de São Paulo (USP); Universidade Estadual Paulista (UNESP); ANAP
Introduction: Among the human adaptive strategies, plant cultivation is one of the most important over the last ten thousand years. However, with the development of large urban centers, human population resign some habits in relation of plant cultivation. Recently home gardens have received attention as an important germplasm bank, preserving many non-commercial species. Objective: This study aims to investigate the diversity of plants cultivated in home gardens. Was also explored how the human population relation with these resources. Originality: Home gardens have a high potential to maintain resources for urban biodiversity through the variety of plants that are cultivated. However, predominantly small cities are targets of studies of this nature, and large cities are the ones that suffer the most from urbanization pressure. Thus, this work brings this approach to the second largest city in the metropolitan region of Sao Paulo. Methodology: The population of President Dutra and Bonsucesso in the city of Guarulhos, SP, was studied. We interview 150 people, being 102 at the Presidente Dutra district and 48 in Bonsucesso neighborhood. It was used a semi-structured and random selection of households surveyed. Results: The neighborhoods prevailed the cultivation of ornamental plants which were represented by 51 botanical families, followed by food related plants with 38 botanical families and medicinal plants with 15 botanical families. Contributions: These data indicate a preference for the cultivation of ornamental plants in backyards in the city of Guarulhos, SP. Conclusions: Residential backyards of the city of Guarulhos showed numerous purposes such as leisure space, housework, car garage and shelter for animals; however, there is a strong occurrence of cultivated plants.
A Systematic Review of Differences Between Conventional Orthoses and 3D-Printed Orthoses
(2021-01-01) Rodrigues, Ana Cláudia Tavares [UNESP]; Garcez, Letícia Vasconcelos Morais [UNESP]; Medola, Fausto Orsi [UNESP]; Baleotti, Luciana Ramos [UNESP]; Sandnes, Frode Eika; Vaezipour, Atiyeh; Universidade Estadual Paulista (UNESP); Oslo Metropolitan University (OsloMet); Kristiania University College; The University of Queensland
Rapid prototyping and 3D printing technologies have been innovative options for orthotic development, that are assistive devices applied to any part of the body to different disabilities or injuries. The aim of the study was to investigate scientific evidence about the effectiveness of using 3D printed orthoses in relation to conventional orthoses, through a systematic literature review in the years 2010 to 2020. Scientific evidence identifies that there are improvements associated with the development and use of rapid prototyped and 3D printed orthoses however the publications found present were small in sample sizes and lack comprehensive end-user evaluation.
People's team, struggling and freedom: the symbolic constructions of Sport Club Corinthians Paulista strengthened by Democracia Corinthiana
(Univ Federal Sergipe, 2023-01-01) Marques, Jose Carlos [UNESP]; Azevedo, Nubia Maria Silva de [UNESP]; Tsutsui, Ana Lucia Nishida [UNESP]; Universidade Estadual Paulista (UNESP); Univ Anhembi Morumbi
Carrying lots of symbolic factors, soccer in Brazil transcends the limits of sports itself and becomes an important social tool. From a cultural and political perspective of soccer, this article aims to analyze the affective manifestations around Corinthians Paulista, questioning how the symbolic constructions potentiated by Democracia Corinthiana (Corinthians Democracy) reverberate in the team's beliefs and behaviours. Methodologically, the study is based on bibliographical research, discursive textual analysis, and content analysis. The article concludes that the team, in order to legitimize itself, makes use of episodes from its history, building for itself an identity based on the concepts of people, struggle and freedom.
Journalists and journalism: brazilian development and modernization
(Sindicato Secretarias Estado Sao Paulo, 2023-01-01) Simon, Luciana Galhardo Batista [UNESP]; Magnoni, Antonio Francisco [UNESP]; Rosa, Luciane de Fatima Giroto [UNESP]; Universidade Estadual Paulista (UNESP)
This article records the purpose of reflecting on the transformations in journalism from the incorporation of digital devices by newsrooms. Based on bibliographic research of an exploratory and interdisciplinary nature in the areas of Social Communication and Digital Technology, it was possible to visualize the changes in activities and the problems that afflict contemporary commercial journalism, which is increasingly convergent and multiplatform. Factors such as production speed, response time, acceptance of the message by the audience in real time, creation of content in multiple versions, valuation and even overestimation of image content in messages made for all vehicles, the constant customization of the languages used, the growing use of bots to carry out various activities on networks and computer platforms, such as programming for search engines and interpretation of algorithms to monitor digital social networks, among other resources and communicative activities that began to impose on journalists an increasingly extensive list of knowledge vast with much more comprehensive and specialized demands and professional routines. Currently, journalistic production demands from its professionals diverse technological skills, broad and diversified informative repertoires and editorial versatility, which go beyond the repertoires obtained with university education, are qualities acquired and improved during the daily production of multimedia languages on various themes to meet various types of information vehicles. Updating and professional expertise is paramount in a moment of constant transformation of technologies, modes of production and financing of vehicles, verification processes, editing in various hybrid languages with information dissemination carried out in increasingly reduced time periods. Most of the activities carried out use equipment that combines powerful, versatile and up-to-date digital hardware and applications, both to produce material goods and to create symbolic products. The dependence on new capital goods provided by digitized productive and financial resources that in less than half a century surpassed the industrial, commercial and communicative analog matrices, whose use became predominant in the last decades of the 19th century, among developed societies is increasing. The new media and digital labor relations enable much greater productivity and profitability than those obtained by the old forms of factory production, services and physical commerce.
GDPR APPLICATION ANALYSIS IN a PUBLIC EDUCATIONAL INSTITUTION: a CASE STUDY
(Univ Estadual Paulista-unesp, Fac Ciencias Letras Assis, 2022-07-01) Souza, Jackson Gomes Soares [UNESP]; Belda, Francisco Rolfsen [UNESP]; Arima, Carlos Hideo; Fed Inst Educ Sci & Technol Sao Paulo IFSP; Universidade Estadual Paulista (UNESP); Dept Social Commun; Paula Souza State Technol Educ Ctr CEETEPS; Program Management & Technol Product Syst; Paula Souza Ctr
The intensification of data collection, storage and processing by institutions calls attention to personal data protection. This basic applied research aims to verify, through a case study, the compliance between a public institution of technological education's data protection regulation instruments and the addressed by the General Data Protection Law (GDPR). The answers were collected by a structured questionnaire, being subsequently tabulated and processed. The results demonstrate the relationship between the institutional context and dimensions analyzed for the implementation of protocols, good practices and a privacy governance program that meets institutional policies.
The Impact of the Interface on the Perception of Trust of Older Adults Users When Using the Smartphone
(Springer, 2022-01-01) Oliveira Camargo, Mayckel Barbosa de [UNESP]; Rino, Marcelo Valerio [UNESP]; Landim, Paula da Cruz [UNESP]; Sementille, Antonio Carlos [UNESP]; Gao, Q.; Zhou, J.; Universidade Estadual Paulista (UNESP)
The older adults, who were born and grew up in an analog era where digital technologywas not part of their lives, look with some suspicion on currently existing digital artifacts, such as the smartphone. This damaged trust relationship not only refers to the technology itself, but also to the way these older adults users interact with it. Thus, in this scenario, the interface is highlighted as a gateway to interaction for being, in most cases, responsible for the presentation and translation of systemic elements into graphic results that will serve as a subsidy for the entire cognitive process of the user. Based on this context, through the case study carried out with three users from exploratory research and qualitative questionnaires. The present work identified that visual representation on the graphic interface of apps has a direct impact, being negative or positive, on the trust relationship of older adults users in the using of the smartphone depending on their characteristics of real-world representation and facility of use.
EXPERIMENTING WITH MEDIA EDUCATION, CIVIC ENGAGEMENT, AND SUSTAINABILITY IN BRAZILIAN SCHOOLS
(Emerald Group Publishing Ltd, 2017-01-01) Siqueira, Alexandra Bujokas de; Berardi, Andrea; Mistry, Jayalaxshmi; Rothberg, Danilo [UNESP]; Robinson, L.; Schulz, J.; Dunn, H. S.; UFTM Fed Univ Triangulo Mineiro; Open Univ; Royal Holloway Univ London; Universidade Estadual Paulista (UNESP)
Purpose - This paper presents the results of research carried out by the Media Education for Sustainability Project, based at the Federal University of Triangulo Mineiro (UFTM). The project investigated the potential for engaging marginalized communities with educational centers to generate and utilize media and networks, which can be used to promote healthier and resilient lifestyles in the community. Methodology/approach - The project's activities used the Design of Meaning theoretical framework to design collaborative group work in order to foster key skills for promoting agency and awareness of local problems affecting the environment. Underpinned by Action Research methodology, a series of workshops were piloted with the participation of 20 secondary school students. Findings - Results suggested that such a creative learning environment can help students develop the skills needed to be active citizens, such as the ability to access, evaluate, use, and contribute to public information addressing issues of democratic participation and accountability. Nevertheless, challenges centered around student motivation and difficulties in engaging with their communities' contexts will need to be dealt with in future Action Research cycles. Originality/value - Based on our observations during the workshops, and subsequent feedback from participants, we suggest that Media Education tools show potential for improving school learning, encouraging the community in the search for answers based on local knowledge, and engaging students in a debate about critical issues and challenges at the local level. We believe that this outcome was achieved in part due to the deployment of multimodal languages and creative use of technologies.
Objects from Prehistory, a Study from the Point of View of Ergonomics - a Reference in Brazil
(Crc Press-taylor & Francis Group, 2012-01-01) Menin, Mariana [UNESP]; Placido da Silva, Jose Carlos [UNESP]; Paschoarelli, Luis Carlos [UNESP]; Vink, P.; Universidade Estadual Paulista (UNESP)
The Ergonomics has the exact date of its birth but the events preceding the formal launching of today are little explored. Specifically this issue in Brazil is still little explored in books or conference proceedings that area. The article aims to reflect and discuss the development of ergonomics in the prehistory, specifically in Brazil through sample of lithic artifacts from museums of the cities in the State of Sao Paulo. Thus, archaeological remains of instrument from chipped stone are important to research the history that precedes the formal launching of Ergonomics in Brazil and the world and to understand the criteria that the man was sought, unconsciously, comfort, safety and ease in building their tools.
How Do Orthoses Impact Ease of Donning, Handwriting, Typewriting, and Transmission of Manual Torque? a Study of Three Prefabricated Wrist-Hand Orthoses
(Lippincott Williams & Wilkins, 2021-07-01) Ferrari, Ana Lya M. [UNESP]; Medola, Fausto O. [UNESP]; Sandnes, Frode E.; Universidade Estadual Paulista (UNESP); Oslo Metropolitan Univ; Kristiania Univ Coll
Introduction: Many upper-limb injuries have work-related causes such as continued use of computers, typing activities, mouse manipulation, and repetitive movements performed for long periods. This study evaluated the performance of wrist-hand orthoses in manual tasks and in transmission of torque measurement during canned glass opening. Methods: Thirty healthy participants performed donning, typing, and handwriting tasks and transmission ofmanual torque. The procedures were performed in four conditions: with three different orthoses and with no orthosis as a control. Results: The results showed a significant difference in the time of manual writing (P < 0.001) and in the number of words per minute (P < 0.001) in the typing task with and without orthoses. The perceived difficulty in performing typing (P < 0.001) and manual writing (P < 0.001) was lower with no orthoses and higher for canvas orthosis and the two neoprene orthoses. Transmission of manual torque also decreased with the orthoses compared with using no orthosis (P < 0.001). Among the orthoses, the canvas fabric orthosis yielded a lower performance compared with the two different neoprene fabric orthoses for all the tasks. Conclusions: There are effects of the materials used and the orthosis design when performing handwriting typing tasks and twisting tasks (transmission of manual torque), as well as the correctness of how users donned the orthosis.
Behavioral community psychology in the Amazon rainforest: Suggestions for when behavior analysts meet alterity
(Springer, 2022-09-29) Silva, Felipe Bulzico da [UNESP]; Leugi, Guilherme Bergo; Universidade Estadual Paulista (UNESP); Fundacao Nacl Indio FUNAI; Fed Univ Triangulo Mineiro UFTM; Univ Fed Triangulo Mineiro; Univ South Australia UniSA
The present paper aimed to discuss and interpret methodological issues and contributions arising mainly from professional field work conducted by a behavior analyst working as a behavioral community psychologist in the Amazon rainforest, in northern Brazil. We looked at such a professional's day-to-day circumstances and challenges within a semi-isolated Indigenous community, and systematized impressions and implications for practice with diverse verbal communities and social groups. We believe that looking at experience with those specific social contexts enables us to critically examine behavior analysis community practice more generally. We provided examples of said practices and examined their explicit and more subtle consequences. In light of that, we discussed features of a collaborative methodological stance while working in the field that we wish to foster and encourage. We conclude by pointing out advantages of more in-depth and intensive relational methods for behavior analysts in community practice.
IT'S TIME FOR DANCE IN ADVERTISING
(Univ Autonoma Occidente, 2015-01-01) Brito, Sonia de [UNESP]; Cruz, S. C.; Gomez, CCR; Hoyos, PAR; Universidade Estadual Paulista (UNESP)
The public Digital TV in Brazil in favor of citizen television journalism
(Univ Rosario, 2015-01-01) Machado Filho, Francisco [UNESP]; Ferreira, Mayra Fernanda [UNESP]; Reno, D.; Reno, L.; Campalans, C.; Universidade Estadual Paulista (UNESP)
Applied Anthropometry in Ergonomic Design for School Furniture
(Crc Press-taylor & Francis Group, 2011-01-01) Paschoarelli, Luis Carlos [UNESP]; Placido da Silva, Jose Carlos [UNESP]; Karwowski, W.; Soares, M. M.; Stanton, N. A.; Universidade Estadual Paulista (UNESP)

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