Modelo de referência para o processo de desenvolvimento de produtos de empresas eletrônicas de base tecnológica de médio porte
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Date
Advisor
Coadvisor
Graduate program
Undergraduate course
Journal Title
Journal ISSN
Volume Title
Publisher
Ieee-inst Electrical Electronics Engineers Inc
Type
Article
Access right
Acesso aberto

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Abstract
New Product development (NPD) is getting even more significant to the entrepreneurship competitiveness due to the increasing market internationalization, to the product diversity and variety and the reduction of the product life cycle. This present work has as its main goal to propose a reference model adapted to NPD of technology-based companies (TBC) that produce electronics. This research follows a combined methodology approach, that is, a qualitative-quantitative approach. First, a qualitative approach is applied with the study of multiple cases in order to identify the NPD features based on electronics manufacturing. Then, a qualitative approach is employed with application on multi-criterion decision-making method as to select macro-phases, phases and activities from the proposed model for NPD. Finally, studies of multiple cases are carried out to verify the proposed model adequacy. The results analyses suggests that the proposed model may be considered convenient.
Description
Keywords
Analytic Hierarchy Process, Medium-sized electronics companies, New product development, Technology-based companies
Language
Portuguese
Citation
IEEE Latin America Transactions, v. 12, n. 8, p. 1341-1348, 2014.






