Exploring barriers to ICT adoption in road freight operations

Abstract

This study investigates barriers to adopting Information and Communication Technology (ICT) in road freight transportation, a sector where operational efficiency is crucial. A mixed-method approach comprising a Systematic Literature Review, the Fuzzy Delphi Method, and the Best and Worst Method was employed to evaluate these barriers. Five main obstacles were identified: lack of top management and investor support, resistance to change, absence of economic and political incentives, uncertainties regarding return on investment, and high technology investment costs. The most significant barrier was the lack of top management support, which influenced investment and strategic decisions. Theoretically, the research enhances understanding of technology adoption barriers in road freight transportation, providing insights for future academic and practical applications. From a managerial point of view, this study offers insights to improve ICT adoption strategies, thereby boosting sector efficiency and competitiveness.