A tendência da utilização de modelos de excelência em gestão na saúde: os diferenciais competitivos em clínicas odontológicas
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Data
2023-12-08
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Universidade Estadual Paulista (Unesp)
Resumo
As constantes movimentações dentro dos cenários dos negócios mundiais vêm aumentando o nível de exigências nos relacionamentos entre clientes e fornecedores, assim, se torna impreterível a atualização dos cirurgiões-dentistas frente à tecnologia relacionada não só aos aspectos técnicos da Odontologia, mas também, aos aspectos da gestão de suas empresas. Como objetivos desta pesquisa, podem ser ressaltadas a análise dos perfis demográfico, acadêmico e profissional dos cirurgiões-dentistas de São José dos Campos e região, bem como, da sensibilidade dos profissionais da Odontologia frente ao uso de modelos de gestão como potencializadores de diferenciação competitiva e ainda assim, verificar a qualidade das disciplinas relacionadas a gestão durante sua formação acadêmica. Os recursos e métodos que foram utilizados para o desenvolvimento deste trabalho deram-se através de pesquisas bibliográficas em material de renome, bem como, avaliação qualitativa por meio de pesquisa elaborada com respostas de múltipla escolha. Para a submissão dos questionários para as clínicas, foi elaborado um vídeo instrucional, onde além de apresentar o processo operacional de resposta e envio, foi apresentada também uma pequena abertura teórica. Tal questionário pode ser acessado através de link ou QR Code, para acesso via internet ou material impresso em papel para pessoas não familiarizadas com tais tecnologias. Como resultado, constata-se que, dentre os 153 (100%) indivíduos válidos, 137 (89,5%) reconhecem os modelos de gestão como impulsionadores de resultados empresariais e 136 (88,9%) identificam essa abordagem como uma tendência no segmento. Adicionalmente, verifica-se que 83 (54,2%) deles cursaram alguma disciplina relacionada à gestão durante a graduação, e dentro desse grupo, 68 (81,9%) avaliaram-nas como deficientes. Isso revela uma lacuna expressiva entre o ensino acadêmico em Odontologia e as habilidades de gestão essenciais na prática profissional, culminando em um cenário em que apenas 29 (19,0%) aplicam efetivamente a Gestão Empresarial Profissional em suas clínicas.
The constant movements within global business scenarios have been increasing the level of demands in relationships between customers and suppliers, thus, it is essential for dentists to update themselves in the face of technology related not only to the technical aspects of Dentistry, but also to the aspects management of their companies. The objectives of this research include analyzing the demographic, academic and professional profiles of dental surgeons in São José dos Campos and surroundings, as well as the sensitivity of dentistry professionals to the use of management models as enhancers of competitive differentiation and even so, to verify the quality of management-related disciplines during their academic training. The resources and methods that were used to develop this work were carried out through bibliographical research on renowned material, as well as qualitative evaluation through research prepared with multiple-choice answers. For the submission of questionnaires to the clinics, an instructional video was prepared, where in addition to presenting the operational process of responding and sending, a small theoretical opening will also be presented. This questionnaire can be accessed through a link or QR Code, for access via the internet or printed material on paper for people who is unfamiliar with such technologies. As a result, it appears that, among the 153 (100%) valid individuals, 137 (89.5%) recognize management models as drivers of business results and 136 (88.9%) identify this approach as a trend in the segment. Additionally, it appears that 83 (54.2%) of them studied some discipline related to management during their undergraduate studies, and within this group, 68 (81.9%) evaluated them as deficient. This reveals a significant gap between academic teaching in Dentistry and the essential management skills in professional practice, culminating in a scenario in which only 29 (19.0%) effectively apply Professional Business Management in their clinics.
The constant movements within global business scenarios have been increasing the level of demands in relationships between customers and suppliers, thus, it is essential for dentists to update themselves in the face of technology related not only to the technical aspects of Dentistry, but also to the aspects management of their companies. The objectives of this research include analyzing the demographic, academic and professional profiles of dental surgeons in São José dos Campos and surroundings, as well as the sensitivity of dentistry professionals to the use of management models as enhancers of competitive differentiation and even so, to verify the quality of management-related disciplines during their academic training. The resources and methods that were used to develop this work were carried out through bibliographical research on renowned material, as well as qualitative evaluation through research prepared with multiple-choice answers. For the submission of questionnaires to the clinics, an instructional video was prepared, where in addition to presenting the operational process of responding and sending, a small theoretical opening will also be presented. This questionnaire can be accessed through a link or QR Code, for access via the internet or printed material on paper for people who is unfamiliar with such technologies. As a result, it appears that, among the 153 (100%) valid individuals, 137 (89.5%) recognize management models as drivers of business results and 136 (88.9%) identify this approach as a trend in the segment. Additionally, it appears that 83 (54.2%) of them studied some discipline related to management during their undergraduate studies, and within this group, 68 (81.9%) evaluated them as deficient. This reveals a significant gap between academic teaching in Dentistry and the essential management skills in professional practice, culminating in a scenario in which only 29 (19.0%) effectively apply Professional Business Management in their clinics.
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Administração da prática odontológica, Clínicas odontológicas, Educação em odontologia, Practice Management, Dental, Dental Clinics, Education, Dental