The role of design in strategic planning to help brand management

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dc.contributor.authorda Silva, João Carlos Riccó Plácido [UNESP]
dc.contributor.authorPaschoarelli, Luis Carlos [UNESP]
dc.contributor.authorFriso, Valeria Ramos [UNESP]
dc.contributor.authorPlácido Silva, José Carlos [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)
dc.date.accessioned2023-03-02T11:51:43Z
dc.date.available2023-03-02T11:51:43Z
dc.date.issued2020-05-29
dc.description.abstractNew brands and new businesses are increasingly common in the digital world. These can be included in the market in an increasingly targeted way for a specific audience. Understand strategic planning aided by a graphic brand guide enables you to understand the stages of your planning. This type of project is suitable for professionals in the graphic area, thus the development of an effective means of communication without intervention and without prior notice. The chapter is reported to be the strategy used in the model of development. In this case it is a review of the common topics that are used in the model containing the two methods. This chapter provides a targeting of responses for projects aimed at this audience.en
dc.description.affiliationUNESP
dc.description.affiliationUnespUNESP
dc.format.extent107-114
dc.identifierhttp://dx.doi.org/10.4018/978-1-7998-3628-5.ch007
dc.identifier.citationHandbook of Research on Driving Industrial Competitiveness With Innovative Design Principles, p. 107-114.
dc.identifier.doi10.4018/978-1-7998-3628-5.ch007
dc.identifier.scopus2-s2.0-85136947804
dc.identifier.urihttp://hdl.handle.net/11449/242217
dc.language.isoeng
dc.relation.ispartofHandbook of Research on Driving Industrial Competitiveness With Innovative Design Principles
dc.sourceScopus
dc.titleThe role of design in strategic planning to help brand managementen
dc.typeCapítulo de livro
unesp.author.orcid0000-0003-2519-5505[1]
unesp.departmentDesign - FAACpt

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Coleções

Bauru - FAAC - Faculdade de Arquitetura, Artes, Comunicação e Design