Sport and the Media in Brazil: Vices and Virtues of a Secular Marriage

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dc.contributor.authorMarques, José Carlos [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)
dc.date.accessioned2023-07-29T16:11:28Z
dc.date.available2023-07-29T16:11:28Z
dc.date.issued2021-01-01
dc.description.abstractThis article aims to analyze the particularities of the coverage conducted by printed media, radio, and television in Brazil regarding the sports scene, in a historical retrospective dating back to the first half of the twentieth century and extending to the second decade of the twenty-first century. We start from the assumption that, nowadays, sport represents a phenomenon with several consequences, since different sporting modalities—and, in the case of Brazil, football in particular—launch fashions and behaviors, stimulate the advertising world and the global economy, promote the emergence of technological innovations and create identity relations among different social groups. Thus, the text seeks to find correlations between the way of approaching sports in newspapers, radio stations and TV stations, in a period and a scenario that precedes the entry of the Internet as a potentiator of the presence of sport in different media.en
dc.description.affiliationSão Paulo State University
dc.description.affiliationUnespSão Paulo State University
dc.format.extent291-305
dc.identifierhttp://dx.doi.org/10.1007/978-3-030-84686-2_18
dc.identifier.citationFootball and Social Sciences in Brazil, p. 291-305.
dc.identifier.doi10.1007/978-3-030-84686-2_18
dc.identifier.scopus2-s2.0-85152843319
dc.identifier.urihttp://hdl.handle.net/11449/249871
dc.language.isoeng
dc.relation.ispartofFootball and Social Sciences in Brazil
dc.sourceScopus
dc.subjectBrazilian press
dc.subjectFootball
dc.subjectMedia
dc.subjectSport
dc.titleSport and the Media in Brazil: Vices and Virtues of a Secular Marriageen
dc.typeCapítulo de livro
unesp.departmentCiências Humanas – FAACpt

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Bauru - FAAC - Faculdade de Arquitetura, Artes, Comunicação e Design