Marketing as a Strategic Tool in Veterinary Clinics of Small Animals

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dc.contributor.authorSoares, Jose Antonio
dc.contributor.authorGalvao, Andre Luiz Baptista [UNESP]
dc.contributor.authorBresciani, Katia Denise Saraiva [UNESP]
dc.contributor.institutionFaculdades Integradas de Itapetininga
dc.contributor.institutionUniversidade Estadual Paulista (Unesp)
dc.date.accessioned2018-12-11T17:26:43Z
dc.date.available2018-12-11T17:26:43Z
dc.date.issued2015-12-01
dc.description.abstractThis survey was conducted from October 2012 to July 2013 in orderto highlight the role of marketing as a strategic tool used to leverage business in the veterinary field that can make a difference in customer loyalty. Good services in this segment strengthen the image of both the professional and the company in such a competitive market nowadays. Initial service, technical support, and post customer service strengthen the bond of client-service provider that forms lasting partnerships and disseminates free of charge, through word of mouth, the activities offered and the way they are provided when the quality is good and exceeds expectations of customers.en
dc.description.affiliationFxmdagao Karnig Bazarian Faculdades Integradas de Itapetininga
dc.description.affiliationUNESP Universidade Estadual Paulista Faculdade de Ciencias Agrarias e Veterinarias de Jaboticabal
dc.description.affiliationUNESP Universidade Estadual Paulista Faculdade de Medicina Veterinaria de Aracatuba
dc.description.affiliationUnespUNESP Universidade Estadual Paulista Faculdade de Ciencias Agrarias e Veterinarias de Jaboticabal
dc.description.affiliationUnespUNESP Universidade Estadual Paulista Faculdade de Medicina Veterinaria de Aracatuba
dc.format.extent24-31
dc.identifier.citationIndian Journal of Marketing, v. 45, n. 12, p. 24-31, 2015.
dc.identifier.issn0973-8703
dc.identifier.lattes5950594366829647
dc.identifier.scopus2-s2.0-84953726795
dc.identifier.urihttp://hdl.handle.net/11449/177704
dc.language.isoeng
dc.relation.ispartofIndian Journal of Marketing
dc.relation.ispartofsjr0,208
dc.rights.accessRightsAcesso restrito
dc.sourceScopus
dc.subjectEntrepreneurship
dc.subjectSmall business marketing
dc.subjectVeterinary marketing
dc.titleMarketing as a Strategic Tool in Veterinary Clinics of Small Animalsen
dc.typeArtigo
unesp.author.lattes5950594366829647

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