Language, consumption, and happiness: Jornalistic discourse and ambivalence

The discussion about consumption, consumerism, and the discourse of happiness is associated with contemporary society. Based on Critical Discourse Analysis, we analyzed two journalistic texts published in Brazil in 2013, which address the relationship between consumption, life, and happiness. Faced with these problematic issues, we put on the spotlight the ambivalence appended to the journalistic discourse on happiness in the context of a culture of consumption, considering the meanings it produces interfere in the social fabric since world convictions are acquired through the discourse, which constitutes and molds the world in meanings.