CANCER CURE ON TV: THE SYNTHETIC PHOSPHOETHANOLAMINE CONTROVERSY IN BRAZILIAN TELEVISION PROGRAMS
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Coorientador
Pós-graduação
Curso de graduação
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Editor
Univ Frontera
Tipo
Artigo
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Resumo
This article aims to investigate how Fantastico and Domingo Espetacular television programs, from TV Globo and TV Record respectively, presented a new scientific discovery - synthetic phosphoethanolamine - to Brazilian society. The simbolic and discursive dispute around the pill was evident in the polyphony presented. Two versions of the same history were presented to the public, virtually at the same time, on two different channels. While Fantastico focused on the hazards of using the chemical compound without therapeutic evidence; Domingo Espetacular focused its approach on patient reports and the possible improvements in health attributed to the cancer pill. For this study, we have used hermeneutic analysis, as well as science communication and midiatization theories.
Descrição
Palavras-chave
Science Communication, Midiatization, Synthetic Phosphoethanolamine, Fantastico, Domingo Espetacular
Idioma
Português
Citação
Perspectivas De La Comunicacion. Temuco: Univ Frontera, v. 12, n. 1, p. 37-58, 2019.
