CANCER CURE ON TV: THE SYNTHETIC PHOSPHOETHANOLAMINE CONTROVERSY IN BRAZILIAN TELEVISION PROGRAMS
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Graduate program
Undergraduate course
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Publisher
Univ Frontera
Type
Article
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Acesso restrito
Abstract
This article aims to investigate how Fantastico and Domingo Espetacular television programs, from TV Globo and TV Record respectively, presented a new scientific discovery - synthetic phosphoethanolamine - to Brazilian society. The simbolic and discursive dispute around the pill was evident in the polyphony presented. Two versions of the same history were presented to the public, virtually at the same time, on two different channels. While Fantastico focused on the hazards of using the chemical compound without therapeutic evidence; Domingo Espetacular focused its approach on patient reports and the possible improvements in health attributed to the cancer pill. For this study, we have used hermeneutic analysis, as well as science communication and midiatization theories.
Description
Keywords
Science Communication, Midiatization, Synthetic Phosphoethanolamine, Fantastico, Domingo Espetacular
Language
Portuguese
Citation
Perspectivas De La Comunicacion. Temuco: Univ Frontera, v. 12, n. 1, p. 37-58, 2019.
