Citizenship, Participation, and Public Interest in Public Communication: A Case Study

Abstract

This article aims to identify ways of materializing the principles of Public Communication in real projects. Through Content Analysis, we seek to verify the materialization of three principles: Citizenship, Participation, and Public Interest. Projects were selected from entities representing each of the potentially promoting actors of Public Communication: State, civil society, and private organization: Fala.BR (Federal Comptroller General's Office); Operation Serenata de Amor (Open Knowledge Brasil); and Guia do Voto (Votorantim), respectively. We identified thatthe main principle of Public Communication addressed is Participation, while Citizenship is primarily highlighted by Fala.BR/CGU, and Public Interest receives relatively little attention, almost reaching a total absence of references in the discursive field.