The Effects of Environmental Concern on Purchase of Green Products in Retail
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Elsevier B.V.
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Current analysis evaluates the influence of environmental concern in people's retail buying behavior of green products. The objective was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a low influence his behavior. (C) 2015 The Authors. Published by Elsevier Ltd.
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Green consumption, purchase intention, green products, retail
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Inglês
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Asian Conference On Environment-behaviour Studies (ace-bs 2014 Seoul). Amsterdam: Elsevier Science Bv, v. 170, p. 99-108, 2015.
