Publication: Perfil das pme’s calçadistas da região do cariri cearense: Uma contribuição ao desenvolvimento regional
Loading...
Date
Advisor
Coadvisor
Graduate program
Undergraduate course
Journal Title
Journal ISSN
Volume Title
Publisher
Type
Article
Access right
Acesso restrito
Abstract
There is an important footwear cluster in Ceará Cariri which has shown higher than the national average in the industry growth region. The cluster is composed mostly of Small and Medium Enterprises (SMEs). Difficulties are common to any small and big company qualification of manpower and trainability. This article aims to understand the process of management of SMEs in the footwear cluster of Ceará Cariri and help to identify problems and opportunities for growth that can guide public policies to strengthen it, and the definition of strategies for improving competitiveness and regional development. To diagnose the Learning to Grow method, which focuses on technology, innovation and identification of growth opportunities (NORTH; SILVA; CALLE, 2013) was used. Interviews with owners and directors of nine (9) companies of that cluster, contributing to the process of managing these companies were made.
Description
Keywords
Cluster, Footwear, Management, Small and medium enterprises
Language
Portuguese
Citation
Revista Brasileira de Gestao e Desenvolvimento Regional, v. 11, n. 2, p. 246-262, 2015.
