Publicação: Perverse leaks: Perverse and stereotyped representations in Juntas Contra Vazamentos campaign
Carregando...
Data
Orientador
Coorientador
Pós-graduação
Curso de graduação
Título da Revista
ISSN da Revista
Título de Volume
Editor
Tipo
Artigo
Direito de acesso
Acesso restrito
Resumo
The purpose of this article is to analyze the intention of advertising in the permanence of stereotypes by the perversion of values, appropriating political and social issues in the imagistic mountings. For this, the research has like empirical object Juntas Contra Vazamentos campaign. The campaign in question objectifies the status of women in the name of promoting a new product on the market, in addition to building the body's fetishization in synesthetic promotion of images that dialogue with the aesthetics of fragrant.
Descrição
Palavras-chave
Advertising, Fetish, Mountings, Perversion
Idioma
Português
Como citar
Discursos Fotograficos, v. 13, n. 23, p. 242-260, 2017.
