AGRICULTURE 6.0: A NEW PROPOSAL FOR THE FUTURE OF AGRIBUSINESS

Abstract

Objective: The purpose of the research is to understand the technological evolution of agriculture over the years and propose a new perspective for the practices that are becoming established in agribusiness. Theoretical framework: The study analyzes agricultural activities practiced from the beginning of agriculture up to the present day to demonstrate the trends that are likely to gain strength in this sector in the coming years. Method: The investigation aimed to be descriptive. Bibliographic and documentary research were used as methodological procedures. Results and conclusion: The findings suggest that the agribusiness sector is transitioning into a novel phase termed Agriculture 6.0, wherein sustainability assumes a pivotal role in business advancement. A paradigmatic shift is observed in production processes, characterized by an ongoing pursuit of ecosystem preservation and restoration, in congruence with the aspirations of future generations for an improved quality of life. Research implications: The proposal of a new technological model that characterizes the evolution of agricultural activities is focused on defining concepts, systems, technologies/services, and areas of study. This enables agribusiness organizations to gain a deeper understanding of the transformations occurring in the macroenvironment, thereby considering these aspects in their planning processes. Originality/value: Brazil is one of the world's largest agricultural producers and exporters. Therefore, in order to continue solidifying itself as a sustainable supplier of food, fibers, and other agricultural products, the country needs to remain attentive to the changes demanded by the environment and the trends that are gaining strength in the current scenario.