Designers and repertoire: Considerations on the importance of expanding design students’ knowledge base

Abstract

This work substantiates the importance of discussing the design students’ repertoire as the basis for developing projects with quality and identity, considering the sociocultural background of where they live. We highlight the Brazilian education system’s singularity—students from both public and private schools can study in federal universities. An academic graphic design project was used as an example for the next studies. Semiotic elements were applied to the reading criteria in the regional, national, and universal contexts, which were analyzed through syntax dimensions. It was identified that the repertoire’s effects on the project’s quality have to be assessed with greater depth, and the results will effectively influence the way design courses are planned and managed.