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Publicação:
Usability, interactivity and cognition of a multicampi University website

dc.contributor.authorBarcellos, Lívia Inglesis [UNESP]
dc.contributor.authorBotura, Galdenoro [UNESP]
dc.contributor.authorBarcellos, Ekaterina Emmanuil Inglesis [UNESP]
dc.contributor.authorBarcellos, Eric Inglesis
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)
dc.contributor.institutionFundação Armando Álvares Penteado - FAAP
dc.date.accessioned2022-04-28T19:09:39Z
dc.date.available2022-04-28T19:09:39Z
dc.date.issued2019-01-01
dc.description.abstractUniversities’ websites operate as channels of efficient communication with society, providing essential information for the community. However, if they do not present a suitable user interface design (UI) or user interface engineering that expedites its own comprehensibility, they damage the brand and the image of the institution. This article presents an analysis of the website of a famous Brazilian multicampi University, using Nielsen and Molich method, to identify the factors that influence the cognition and the effective interactivity of the subjects. The methodology adopted made use of an online questionnaire, totalizing 40 respondents, in which the results indicated that, at least, half of the participants face difficulties to find basic information, and about 2/3 report problems when accessing specific pages to locate the desired information contained in the sites, indicating the need for changes and adjustments.en
dc.description.affiliationSão Paulo State University, Av. Engenheiro Luiz Edmundo Carrijo Coube, Nº 14-01
dc.description.affiliationFundação Armando Álvares Penteado - FAAP, Rua Alagoas, 903, Higienópolis
dc.description.affiliationUnespSão Paulo State University, Av. Engenheiro Luiz Edmundo Carrijo Coube, Nº 14-01
dc.description.sponsorshipFundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
dc.description.sponsorshipIdFAPESP: 11169-4
dc.format.extent60-71
dc.identifierhttp://dx.doi.org/10.1007/978-3-319-93888-2_6
dc.identifier.citationAdvances in Intelligent Systems and Computing, v. 796, p. 60-71.
dc.identifier.doi10.1007/978-3-319-93888-2_6
dc.identifier.issn2194-5357
dc.identifier.scopus2-s2.0-85049344209
dc.identifier.urihttp://hdl.handle.net/11449/221107
dc.language.isoeng
dc.relation.ispartofAdvances in Intelligent Systems and Computing
dc.sourceScopus
dc.subjectHeuristics
dc.subjectUsability
dc.subjectWebsites
dc.titleUsability, interactivity and cognition of a multicampi University websiteen
dc.typeTrabalho apresentado em evento
dspace.entity.typePublication

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