Beef salience, relevance and determinance for consumers in Dracena – São Paulo State: a new methodological approach

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dc.contributor.authorGroot, Etiénne [UNESP]
dc.contributor.authorHenrique, Ródney Lúcio Pinheiro [UNESP]
dc.contributor.institutionUniversidade Estadual Paulista (UNESP)
dc.date.accessioned2022-04-28T19:44:56Z
dc.date.available2022-04-28T19:44:56Z
dc.date.issued2021-01-01
dc.description.abstractThis study aimed to evaluate the beef salience, relevance, and determinance for consumers in Dracena – São Paulo State (Brazil), through two measurement methods. The salience was determined by Free Elicitation Method (FEM), relevance and determinance were calculated using the Multinomial Logit Model, with Case 2 Best-Worst Discrete Choice Experiment (EEDMP) data. To compare the determinance, preferences were also estimated by the Probit model, based on beef purchase intentions. At the time of purchase, the most salient attribute is the meat’s color, while the flavor and texture are the most salient attributes in the consumption. Results also show discrepancies between the determinance obtained by EEDMP and purchase intentions. The expressed preferences of purchasing intentions are closer to the specialized literature, which states that tasty, tender and bright red beef is the most appreciated among consumers. It is still premature to make recommendations on concatenated use of FEM and EEDMP to estimate the three characteristics’ dimensions of a product, such as beef.en
dc.description.affiliationFaculdade de Ciências Agrárias e Tecnológicas Programa de Pós-graduação em Ciência e Tecnologia Animal Universidade Estadual Paulista (UNESP)
dc.description.affiliationFaculdade de Engenharia Programa de Pós-graduação em Agronomia Universidade Estadual Paulista (UNESP)
dc.description.affiliationUnespFaculdade de Ciências Agrárias e Tecnológicas Programa de Pós-graduação em Ciência e Tecnologia Animal Universidade Estadual Paulista (UNESP)
dc.description.affiliationUnespFaculdade de Engenharia Programa de Pós-graduação em Agronomia Universidade Estadual Paulista (UNESP)
dc.format.extent1-20
dc.identifierhttp://dx.doi.org/10.1590/1806-9479.2021.246908
dc.identifier.citationRevista de Economia e Sociologia Rural, v. 60, n. 4, p. 1-20, 2021.
dc.identifier.doi10.1590/1806-9479.2021.246908
dc.identifier.issn0103-2003
dc.identifier.scopus2-s2.0-85115814600
dc.identifier.urihttp://hdl.handle.net/11449/222493
dc.language.isopor
dc.relation.ispartofRevista de Economia e Sociologia Rural
dc.sourceScopus
dc.subjectattributes’ importance
dc.subjectbeef certification
dc.subjectbeef quality perception
dc.subjectpurchase intention.
dc.titleBeef salience, relevance and determinance for consumers in Dracena – São Paulo State: a new methodological approachen
dc.titleSaliência, relevância e determinância da carne bovina para os consumidores de Dracena (SP): uma nova abordagem metodológicapt
dc.typeArtigo
unesp.author.orcid0000-0001-8234-0540[1]
unesp.author.orcid0000-0001-9586-9515[2]

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